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Communications 101

Communications 101. Tammy Shackelford Director of Shared Ministry All Saints Church, Richmond, VA. Goals of communications. Remember your audience Photos, photos, photos Cross pollinate on your own platforms Be brief and get noticed. Include a Call to Action 60/40 content ratio

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Communications 101

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  1. Communications 101 Tammy Shackelford Director of Shared Ministry All Saints Church, Richmond, VA

  2. Goals of communications • Remember your audience • Photos, photos, photos • Cross pollinate on your own platforms • Be brief and get noticed

  3. Include a Call to Action • 60/40 content ratio • Use an Editorial Calendar • Feed your followers spiritually

  4. Agenda • Church website • E-newsletter • Social media

  5. Church Website • Two audiences – two goals • Website through the Diocese [$10/month] • Home page photos • Use words with your pictures • Balance cleanliness with ease of use • Include both practical and spiritual information

  6. Newsletters • Determine your audience and frequency • Subject lines impact your open rates • Platforms: Constant Contact & Mail Chimp • Optimize for mobile

  7. Mainstream Social Media Channels Facebook Page is the new yellow pages. Simple to update and largest user base. Your audience wants to talk to a real person. Twitter is great for this. Also good for reaching influencer audiences: media, journalists, policy makers, etc.

  8. Mainstream Social Media Channels People are consuming video content more and more. Easily repurpose video for other platforms, although native video on Facebook performs better. Great platform to connect with audience that appreciate visual content. Leverage hashtags, geotagging and influencers on Instagram in your topic areas. Instagram has a large Gen Z and Gen Y user base, personal and foundation brands.

  9. Social Media – The Why and The How • Audiences vary: age demographics & internal/ external across platforms • Build community outside of the building • Follow others – post often • Ask questions • Share your joy

  10. Social Media – The What • Links, photos, and video • ‘What happened’ and ‘what’s coming up’ • Create your own graphics – canva.com • Schedule content • Facebook • Hootsuite: twitter

  11. Canva

  12. Type your message here Click here to add a photo or image

  13. Resources Stock photography • Pixabayhttps://pixabay.com/ • Unsplashhttps://unsplash.com/ • Splitshirehttps://www.splitshire.com/ • Epicantushttp://epicantus.tumblr.com/ • Picjumbohttps://picjumbo.com/

  14. Resources Canva • Flyers • Social media images • Blog headers

  15. Canva Gallery

  16. Resources Hootsuite • Set up ‘streams’ to follow all your social media platforms all in one place • Very useful especially if you are on Twitter • Create segmented lists to send targeted messages

  17. Questions?

  18. Connect with Us! @TheDioceseVA @TheDioceseVA Facebook.com/EpiscopalDioceseofVirginia TheDiocese #DioVA #DioceseofVirginia #AllHeartsOpen

  19. Thank You! For additional questions, please contact : Nancy Chafin Erin Monaghan Director of Communications Communications Associate nchafin@thediocese.netekamran@thediocese.net

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