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Business Simulation Seminar

Explore the essential components of the marketing mix—product, price, promotion, and distribution—in the context of a business simulation seminar. Learn how effective market segmentation divides a total market into more manageable groups based on criteria like demographics, psychographics, and geography. Understand the importance of defining market segments for products such as sneakers, cell phones, jackets, cars, TVs, gasoline, and water. Additionally, discover how perceptual maps provide a graphical representation of market segments, aiding in strategic decision-making.

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Business Simulation Seminar

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  1. Business Simulation Seminar Marketing

  2. Marketing Mix • Product • Price • Promotion • Distribution (place) • Each of which is defined for the target market

  3. Market Segmentation • Dividing a total market into several relatively homogeneous groups • Ways to segment • Product-related • Demographic • Psychographic • Geographic

  4. Market Segmentation • How are the Capstone market segments defined? • How would you segment the market for: • Sneakers • Cell phones • Jackets • Cars • TVs • Gasoline • Water

  5. Perceptual Maps • A graphical representation of market segments

  6. Perceptual Maps

  7. Perceptual Maps

  8. Perceptual Maps • Define perceptual maps for: • Sodas • Sneakers • Retail stores • Local places to eat • Movies • Colleges

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