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Market segmentation - PowerPoint PPT Presentation


Antitrust in the U.S. Banking Industry

Antitrust in the U.S. Banking Industry

Antitrust in the U.S. Banking Industry Robin A. Prager Board of Governors of the Federal Reserve System November 30, 2007 Antitrust Authorities Department of Justice Bank Regulators Federal Reserve Board Office of the Comptroller of the Currency Office of Thrift Supervision

By emily
(491 views)

CHAPTER 2

CHAPTER 2

CHAPTER 2 Strategic Planning and the Marketing Process Objective : Selecting the company strategy for long-run survival and explaining the marketing management process. Strategic Planning The overall company strategy for long-run survival and growth is called strategic planning.

By oshin
(280 views)

C SC 421: Artificial Intelligence

C SC 421: Artificial Intelligence

C SC 421: Artificial Intelligence …or Computational Intelligence Alex Thomo thomo@cs.uvic.ca What is AI? American Association for Artificial Intelligence : "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

By adamdaniel
(285 views)

Market Segmentation

Market Segmentation

Market Segmentation. Market Segmentation. Market: all the people in a business’s area that are able to purchase a good or service Target Market: specific group of people that a business is trying to reach

By elina
(617 views)

Community Craft Centres – Grenada

Community Craft Centres – Grenada

Community Craft Centres – Grenada. Stakeholder Consultations - Phase 2. Craft Marketing & Development. New approach : encompasses Grenada’s natural, cultural and historic features by integrating popular tourist sites and attractions with rural craft marketing facilities

By RoyLauris
(413 views)

A Forward Looking Strategy For Biotech Businesses

A Forward Looking Strategy For Biotech Businesses

A Forward Looking Strategy For Biotech Businesses. The Landscape. Big Pharma (BP) – Many low margin, few high margin products; Significant R&D investment; Size makes formidable, also slow moving; Deep pockets make companies big targets of opportunity. Big Bio (BBio) –

By MartaAdara
(252 views)

Managing Procurement and Logistics of HIV/AIDS Drugs and Related Supplies World Bank Training Program

Managing Procurement and Logistics of HIV/AIDS Drugs and Related Supplies World Bank Training Program

Managing Procurement and Logistics of HIV/AIDS Drugs and Related Supplies World Bank Training Program . Jabulani Nyenwa, MD, MPH, MBA May 2005. Acknowledgements. Jillian Clare Cohen Heather Bennett Patrick Osewe Olukemi Osinusi. Organization of Module.

By Roberta
(323 views)

Competitive Customer Relationship Management: Acquisition versus Retention

Competitive Customer Relationship Management: Acquisition versus Retention

Competitive Customer Relationship Management: Acquisition versus Retention. Niladri B. Syam Assistant Professor of Marketing James D. Hess C.T. Bauer Professor of Marketing Science. Under review for publication in American Economic Review. Churn, Churn, Churn

By paul2
(372 views)

Formulating Strategic Marketing Programs

Formulating Strategic Marketing Programs

Formulating Strategic Marketing Programs. Market Segmentation and Positioning. What is Market Segmentation?. Process of dividing a potential market into distinct subsets of consumers with common needs or characteristics. Separating a heterogeneous market into smaller homogeneous units.

By adamdaniel
(302 views)

GLOBAL MARKETING

GLOBAL MARKETING

GLOBAL MARKETING. Marketing Segmentation Market Attractiveness Positioning. What is Market Segmentation?. Process of dividing a potential market into distinct subsets of consumers with common needs or characteristics.

By jaden
(244 views)

Transforming Public Sector Banks

Transforming Public Sector Banks

Transforming Public Sector Banks. State Bank Of India A Success Story. Presented By: M S Verma, Former Chairman State Bank of India. HISTORICAL PERSPECTIVE . Banks nationalised in 1969 By early 1990s accounted for 90% of country’s banking business By 1992 had over 60,000 branch offices

By sandra_john
(235 views)

Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline.

By kasi
(242 views)

MARKETING MANAGEMENT

MARKETING MANAGEMENT

MARKETING MANAGEMENT. 8 Identifying Market Segments and Targets. Chapter Questions. What are the different levels of market segmentation? How can a company divide a market into segments? How should a company choose the most attractive target markets?

By aleron
(252 views)

Objective 3.04 A

Objective 3.04 A

Objective 3.04 A Select a target market appropriate for venture/product to obtain the best return on marketing investment.

By lexiss
(634 views)

WELCOME TO A PRESENTATION ON…

WELCOME TO A PRESENTATION ON…

C U S T O M E R. B HAVIOUR. WELCOME TO A PRESENTATION ON…. Facilitator: Mike du Toit. !. CUSTOMER BEHAVIOUR. Topic 1: Introduction to customer behaviour Topic 2: Determinants of customer behaviour

By toyah
(141 views)

Priceline I

Priceline I

Priceline I. Professor Joshua Livnat, Ph.D., CPA 311 Tisch Hall New York University 40 W. 4th St. NY NY 10012 Tel. (212) 998-0022 Fax (212) 995-4230 jlivnat@stern.nyu.edu Web page: www.stern.nyu.edu/~jlivnat. Priceline.com. A reverse auction site

By toby
(194 views)

Introduction to ”Diversity Icebreaker” How to handle diversity in organizations Preferences, Positiones og Processes Bjø

Introduction to ”Diversity Icebreaker” How to handle diversity in organizations Preferences, Positiones og Processes Bjø

Introduction to ”Diversity Icebreaker” How to handle diversity in organizations Preferences, Positiones og Processes Bjørn Z. Ekelund E-mail: bze@human-factors.no. Human Factors: People, Processes og Results. Diversity Icebreaker: A fast, simple and easy understandable

By gavrilla
(396 views)

BioTech Startup School@KU

BioTech Startup School@KU

BioTech Startup School@KU. Spring 2019 Module 2 – Competitive Leverage Cory Berkland Special thanks - Mike Powell Sofinnova Ventures. Sponsors. Overview of SS@KU. Where can one achieve a competitive advantage?. Team. Intellectual Property. Reimbursement. Clinical Efficacy. Market.

By bendek
(193 views)

Segmenting and Targeting Markets

Segmenting and Targeting Markets

Segmenting and Targeting Markets. Chapter 6. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Describe the characteristics of markets and market segments. 2. Explain the importance of market segmentation.

By ismet
(383 views)

Factors Affecting the Travel and Tourism Industry 1

Factors Affecting the Travel and Tourism Industry 1

Factors Affecting the Travel and Tourism Industry 1 . BTEC National Travel and Tourism. What Factors Are Involved? (Week 1 in Bold). Changes in Destination. Choice of places visited for holiday or leisure change over time Some destinations become unfashionable

By talasi
(407 views)

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