Business Simulation Seminar. Evaluating a Business The Balanced Scorecard. Evaluating a Business. Difficult to find one number to evaluate how well management is doing For example Stock price may go up but machinery is obsolete
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Evaluating a Business
The Balanced Scorecard
1. How do our customers see us?
2. What must we excel at?
(internal business perspective)
3. Can we continue to improve and create value?
(innovation and learning perspective)
4. How do we look to shareholders?
1. customer perspective
2. internal business perspective
3. innovation and learning perspective
4. financial perspective