1 / 10

Communications & Events

Communications & Events. Update, 9-15-14. Communications & Events Planning. It’s Happening! Proactive vs. Reactive Focused messaging Focused teams Focused components. Messaging. Core messages: Financial Assistance (It’s affordable, 8 of 10 got assistance)

minya
Download Presentation

Communications & Events

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communications & Events Update, 9-15-14

  2. Communications & Events Planning • It’s Happening! • Proactive vs. Reactive • Focused messaging • Focused teams • Focused components

  3. Messaging • Core messages: • Financial Assistance (It’s affordable, 8 of 10 got assistance) • Enrollment Assistance (It’s personal, we can help) • The Deadline (It’s the law, the “real” fine) • Enrollment deadline (It’s now, we’re ready)

  4. Teams • Writing – op-eds, talking points, letters to editor, social media posts, etc. (Mike Saucier lead, 5 members) • Pitching – TV, radio, print pitching (Dave Cieslak lead, 5 members) • Logistics – for pre-, during- and post-event coordination (Mike Saucier lead, 3 members) • People/Stories – to develop Storybank, video testimonials (Leader TBD)

  5. Components • Earned Media • Pressers and Events • Three shots (beginning, middle, end) • Targeted (e.g. community college campuses, calendar opportunities) • Social Media • Facebook, Twitter • Continuously refreshing takes leading up to and throughout the enrollment period • Hashtags, video, topical messaging • Paid Media • Expand on low-cost options that ‘worked’ • Dependent on developing funding sources, pooled monies

  6. Timing/Options in Development Oct 15 – One month Until Kickoff/This is how we enroll (appointment Connector) Nov 11 – Phoenix presser (Kickoff) Nov 12 – Tucson presser (Kickoff) Nov 16 – It’s All About Great Coverage/Cardinals Football Nov 18 – Don’t Be A Turkey About Health (students, Thanksgiving break) Dec 1 – One Thing to Remember in December Dec 2 – Post “Black Friday”/“Cyber Monday” enrollment pitch Dec 8 – #Cover Yourself launch Dec 16 – Enroll Bowl launch Dec 26 – Healthy New Year’s Resolution Jan 18 – Rock Enroll Marathon (P.F. Chang’s Rock n Roll Marathon) Jan 28 – Enroll Bowl Champions Announced Feb 1 – Final Stretch (Multiple options)

  7. Website • Coveraz.org transformation to consumer engagement and action • Assister-focused content moved “underneath” consumer information

  8. Simplified, reduced navigation: “What Matters,” “Events,” “About,” “Get Help” Single “billboard” with four key messages built in Consumer-focused CTA “Real People” stories of coverage success

  9. Customer consumer sidebar for all consumer pages: Cover AZ Connector and Calculator Consumer-focused news, info, tools Consumer-focused footer

  10. What about you? Join. Share. Collaborate. • Join • The Cover Arizona Communications and Events Committee • Contact: Debbie Sale at debbie.sale@slhi.org or 602-385-6500 • Share • Events @ coveraz.org/events • Appointment availability via the Cover AZ Connector – coming soon • Collaborate • Tell us what you learned last time, how you’re working this time, and how the Coalition can support, partner and build success Jon Ford: jon.ford@slhi.org or 480-650-8997

More Related