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Ricossa Title slide - IPAD

Ricossa Title slide - IPAD. Thank You once again… Its GREAT to be here with all of you and see so many familiar faces! I HAD the opportunity of spending lots of time… HEARD very positive reactions.. So THANK YOU FOR YOUR VOTE OF CONFIDENCE [NEXT]. Marketing slide.

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Ricossa Title slide - IPAD

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  1. Ricossa Title slide - IPAD Thank You once again… Its GREAT to be here with all of you and see so many familiar faces! I HAD the opportunity of spending lots of time… HEARD very positive reactions.. So THANK YOU FOR YOUR VOTE OF CONFIDENCE [NEXT]

  2. Marketing slide Marketing is about ACTION, ACTIVITY & ENGAGEMENT… we started and will continue in the next 12 months TOGETHER While putting together these charts.. I asked some people what should I TELL the partners in 20 mins? Something NEW, something I don’t know. But don’t TELL me what you do.. SHOW me! [CLICK TO ANIMATE]

  3. Marketing WITH HAND So let’s go.. As a starter and as a reminder.. OUR JOB in Marketing, is to help YOU, our channel partners and our sales guys SELL more. Period. HOW do we do that? By doing 3 basic things: Getting the Word Out: about who Avaya is and the exciting solutions we are bringing to market Impacting Sales by Generating & Influencing Demand Enabling you to do your job easier Now, let me SHOW some of the things we have done, and more importantly.. What will WE do ! [NEXT]

  4. Photo / Quote Quote talks about Success being connected to action, to keeping in movement and not quitting!.. So I really thought this applied perfectly to us in Marketing in Avaya…. Here are a few examples of the things we DID that kept us in action in 2012… [NEXT]

  5. 2012 results • Here you can see how active WE been together.. Avaya and YOU, our partners… both in multiple events, campaigns, programs, promotions, press, articles, case studies.. A ton of things that WE all accomplished together. [CLICK TO ANIMATE TESTIMONIALS]

  6. 2012 results + TESTIMONIALS • And here are a few of YOUR comments regarding Avaya Marketing… ------READ A COUPLE----- • so I really want to ask ALL of US to give each other a round of applause ! • It is very exciting to see what we have done so far… but more importantly see what are we doing in the next year!.. Lets look at the first ITEM: Getting the Word Out[NEXT]

  7. Get the word out • Getting the word out is without a doubt something key to ALL OF US.. Not only Avaya, but US. • WE have to maximize every opportunity we have, and although we have started several things to promote our brand as Avaya.. We need your help to ensure WE are ALL seen out there… hence the Power of WE [ANIMATE]

  8. Get the word out • NON TRADITIONAL Brand activities • GUERRILLA MARKETING .. LET US KNOW OF ANY IDEA! [ANIMATE]

  9. Get the word out • Few instances of Print & digital • United Airlines Magazine [ANIMATE]

  10. Get the word out • A very effective vehicle is Social Media • Effective use during events such as Evolutions • TRENDING TOPIC • NEED YOUR HELP to PROMOTE OUR SOCIAL MEDIA Activities [ANIMATE]

  11. Get the word out • KEY elements of getting the Word out.. Is PR & Media • Love for each one of you HERE.. To have one reference… • 400 attendees = more than 1 article per day for more than 1 year !! • UP FOR THE CHALLENGE ?? • We will even pay for the production of the cases [next]

  12. Impact Sales • Impact Sales, Generate NEW Opportunities and Influence existing • MOVE PROSPECTS TO OPPS TO LEADS… [animate]

  13. Impact Sales • Key elements are: • AVAYA LED EVENTS . Ie Evolutions -------------DESCRIBE EVOLUTIONS------------- [animate]

  14. Impact Sales • Key INSIDE SALES TRANSFORMATION • ITAM ALIGNED TO TAM LEAD • ICAM = TO CAM LEAD [NEXT]

  15. Enable You • By doing this, we will ensure you are profitable.. And hence have developed programs and tools to motivate you to sell more…ie disruptive programs such as Tripe 7 and ConnectandWin [animate]

  16. Enable You • ALSO, You now have access to information in your own language and pertinent to your area through the localized newsletters… [animate]

  17. Enable You • And as a reminder varIousmarketing tools such as PMC, MARKET LEADERS now with a single muli-language portal • Within those… I want to highlight the concept of the BLITZ DAYS which tend to be very successful in some areas in the US.. And therefore we want to export them outside!.. So much more to come on that • And also sales and enablement sessions such as PCD [animate]

  18. Enable You • PARTNER CONNECTION DAYS are coming into a city near you in Fiscal ’13.. So be in the outlook for those! [next]

  19. S0… • LET ME LEAVE YOU WITH A FEW ASKS… • CLOSING THOUGHT: • WE will be successful, once WE bring together all the elements of what I described, promo, campaign, demo, PR, etc… • Here, let me show you a brief video that wraps it up.. [next]

  20. video • TALK TO VIDEO THANK YOU [next]

  21. TALK ABOUT LUNCH BREAK • LOCATION • POKEN @ INNOVATION LOUNGE • TOMORROW’S PANEL = Submit questions

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