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Enhancing Your Law Firm's Online Presence: Key Website Solutions

Your law firm’s website is often the first impression potential clients have, and an outdated site can drive them away. With no updates in two years and lacking compelling content, valuable information, and engaging elements, your website may be failing to attract new clients. To improve your online presence, consider strategies such as optimizing for Google search, creating informative content, including team bios, and utilizing social media links. Additionally, implement email sign-up options and regular updates to keep your audience engaged and informed.

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Enhancing Your Law Firm's Online Presence: Key Website Solutions

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  1. Small Firm solutions: Web Marketing By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer

  2. Issues with firm’s website • Has not been updated in 2 years • No compelling content • No billing or pricing information • No biographical information • Basically recitation of written brochure

  3. What a bad website projects

  4. What a good website projects

  5. Solutions • Increase Google ranking • Sign up for Google Places (and it is free!) • Create an information rich website • Increase content like biographical information or legal articles • Think about search terms that people use to find law firms and use those in the text of website • Add videos, photos, and links to make it more interactive and entertaining • FAQ section • Links to Social Media Websites (that we join)

  6. Solutions continued • E-mail address snatching • To access content ask for name and e-mail before showing the content • Incentivize newsletter sign-up by placing it on website • E-mail out updates in the law and include a call to action

  7. Priorities, Priorities, priorities • Put content on the website • Register for Google Places • Hire an intern to manage website updating • Newsletter and e-mail snatching

  8. Why sign on? • ¾ of Americans will be on the Internet in 2012 • 78% of Internet users conduct product research online • 57% of businesses have acquired a customer through their company blog/newsletter • Technology is the difference between success and failure in today’s economy

  9. Questions??

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