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  1. www.bestbusinesscoach.ca Best Business Coach - Lessons

  2. • Testing & Tracking Advertising ROI • Solutions To Five Familiar Employee Problems & Enhanced Training System • Small Business Automation Strategies • Lead Generation Methods, Strategies & Techniques • Behavior Based Marketing • Direct Mail Campaigns That WORK • Online Traffic Systems Made Easy • Profitable CRM Systems 101, 102 & 103 • How to Write Ads That Sell • How to Optimize Your Sales Process • 10x Referral System • How to Use Email To Automate Your Marketing For A Year • Intro to Joint Ventures & Boosting Your Income Via Other Businesses • How to Make More Per Customer Than Your Competition

  3. www.bestbusinesscoach.ca How To Double Your Business in12 Months or less Presented By: Daryl Urbanski

  4. Who should participate? • Has an honest, open mind and progressive attitude • Is extremely busy and needs a time-efficient way to learn and grow • Is highly motivated to make improvements in marketing and sales methods • Is eager to substantially increase their income • Is willing to share ideas, experiences and help other like-minded business owners

  5. Who Should NOT Participate? • Are set in their ways, stubborn, fearful of change and/or ignore truth • Are satisfied with or married to their present advertising, marketing and sales methods • Have no need or desire for increase of income, wealth or valuable business skills • Are selfish, unappreciative and/or have poor integrity • Have a lack of self-discipline and are not serious about mastering business

  6. What You Will Learn • T x C = $$$ Lesson 101 • How Much Does A Customer Really Cost You? • Why the #1 Problem In Your Business is YOU

  7. Lesson 1: T x C = $$$ • First from the man many consider the “Godfather of Internet Marketing” • Applies Online + Offline • Develops Business “System Thinking” • Instantly Highlights Areas of Opportunity in Your Business • Get a pen & paper ready • Follow my instructions • EXTREMELY POWERFUL! • Please do not shrug it off • Allowed me to grow 217% in 8 months, PLUS create an additional 3 streams of income. • LIFESTYLE!!!!!!!

  8. T x C = $$ Traffic x Conversion = $$

  9. Look At Your Entire Business As An Assembly Line, As A Funnel

  10. Advertisement Phone Call Appointment Show Rate Sale 100 X 10% = 10 X 33.33% = 3 X 67% = 2 X 50% = 1 $100 $10 $33.33 $50 $100 X 50% = 2 X 67% = 4.46 100 X 20% = X 33.33% = 6.6 20 $300 Profit (3x Increase)

  11. Advertisement Phone Call Appointment Show Rate Sale 100 X 10% = 10 X 33.33% = 3 X 67% = 2 X 50% = 1 $100 $10 $33.33 $50 $100 X 50% = 2 X 67% = 4.46 100 X 20% = X 33.33% = 6.6 20 $100 $5 $16.7 $25 $50 6 X 45% = 9 X 67% = X 50% = X 20% = 20 3 3 x $200 = $600 - $100 = $500 Profit!! 5x Increase

  12. Traffic x Conversion = $$$ Cost of Traffic x Cost Of Conversion = Net Profit What Does Your Funnel Look Like?

  13. What You Will Learn • T x C = $$$ Lesson 101 • How Much Does A Customer Really Cost You?

  14. Your Business Lives & Dies Based On 2 Metrics Cost Per 1st Sale Net Customer Value(also known as) Lifetime Customer Value How Much Does A Customer Cost You? You NEED To Know This.

  15. But Why? A Sale Is A Golden Egg A Customer is a goose that lays golden eggs. ‘Everybody’ knows many businesses depend on their regular customers to survive.

  16. Advertisement Phone Call Appointment Show Rate Sale 100 X 10% = 10 X 33.33% = 3 X 67% = 2 X 50% = 1 $100 $10 $33.33 $50 $100 $200 Product = $100 Profit

  17. Advertisement Phone Call Appointment Show Rate Sale 1 Sale 2 Sale 3

  18. What Was The Question? Do You Want To SuperSize That? Which Popular Fast Food Restaurant DRASTICALLY Increased Their Net Profit With 1 Question?

  19. Famous Shampoo Company DOUBLED ProfitsBy Adding 1 Word To Their Bottle: Repeat Lather, Rinse & Repeat Urban Myth:

  20. Advertisement Phone Call Appointment Show Rate Sale 100 X 10% = 10 X 33.33% = 3 X 67% = 2 X 50% = 1 $100 $10 $33.33 $50 $100 $200 Product = $100 Profit

  21. Sale 1 Sale 2 Sale 3 $100 Profit $100 Profit $1,000 Profitor10 People x50% $1,500 Profit(5 People) x50% $1,750 Profit(2.5 People)

  22. What You Will Learn • T x C = $$$ Lesson 101 • How Much Does A Customer Really Cost You? • Why the #1 Problem In Your Business is YOU

  23. But It Cannot NOT Be Done You Don’t Scale You Need A Better Strategy Either You Do It – Or Somebody Else Does It

  24. Checklists How To Tutorials For New Staff People 10,000 RULE

  25. Outline The Positions & Tasks Of Your Business Funnel Step 1: Advertisement Phone Call Appointment Show Rate Sale 1 Sale 2 Sale 3

  26. Take A Look At What You’ve Written Down Then Think About The 10,000 RULE Step 2:

  27. Advertisement Phone Call Appointment Show Rate Sale 100 X 10% = 10 X 33.33% = 3 X 67% = 2 X 50% = 1 $100 $10 $33.33 $50 $100 X 50% = 2 X 67% = 4.46 100 X 20% = X 33.33% = 6.6 20 $100 $5 $16.7 $25 $50 6 X 45% = 9 X 67% = X 50% = X 20% = 20 3 3 x $200 = $600 - $100 = $500 Profit!! 500% Increase

  28. But Business Is Measured In Dollars Businesses Are Supposed To Provide VALUE “Make me look & feel good about myself” “Make it easier for me” “Improve my health” “Save me time” “Help me live better/do my work better” People are NOT $$$

  29. Business is about HELPING PEOPLE Problems Are Markets! “I’m hungry” “My ___ hurts” “I’m bored” You WANT People To Buy More

  30. Either By Doing Something For Them Or Empowering Them To Help Themselves Right now I’ve given you 3 toolsyou can use right now To Double Your Business Let me empower you Sales = Making People’s Lives Better

  31. T x C = $$$ “Funnel Vision” Your business is a series of processes & steps Second: Understand How Much A Customer Costs You Understand How Much A Customer Is WORTH First:

  32. A Sale Is A Golden Egg A customer is a goose that lays golden eggs. Third:

  33. Summary: T x C = $$$ • Develop/Test Sales Process • Optimize Your Sales/Conversion Process • Gain Clarity On Best ROI Lead Gen Focus • Maximize ROI of Marketing Dollars • Instantly Highlight Areas Where You Can Improve Results • Look At Your Business As A Long Term Relationship With Customers

  34. Advertisement Phone Call Appointment Show Rate Sale 100 X 10% = 10 X 33.33% = 3 X 67% = 2 X 50% = 1

  35. Summary: Cost Per Customer / LCV • Make sure you’re constantly doing something to generate lead flow. • ** Keep an eye on your marketing ROI ** • Know if your business is dying or growing. • Keep thinking “What’s Next?” to Increase LCV and build long term relationships with customers. • Create Stability & Longevity In Your Business

  36. Your $1 Marketing = $15 Net Profit Competitive Advantage? Their $1 Marketing = ??? Net Profit = You Win / They Lose

  37. Summary: You • Build Your Business So You Can Jump In & Out As You Choose. (focus on what you love to do) • How To Design it for Growth • Clarity of Purpose (what is your black box?) • Maximum Operational Efficiency • Peace of Mind • Be REAL About Your Strengths, Weaknesses & Limitations. • Build a Business to Support Your Ideal Lifestyle

  38. Well done • This knowledge is now yours forever. • I am personally invested in your success • Even if you DON’T double your business.. How many more customers or sales do you need to get from this information to have made all this worth your time?

  39. Thank You

  40. Nominated: “Young Entrepreneur Of The Year 2013” Kingston Chamber Of Commerce About Daryl Urbanski

  41. His Mission: Daryl Urbanski