West Virginia Kids Count Fund Every Day, Every Way! Early Literacy Toolkit Project Data Analysis Report April 2007 Prep

1. West Virginia Kids Count FundEvery Day, Every Way!Early Literacy Toolkit ProjectData Analysis ReportApril 2007 Prepared by:RMS Strategies

2. Table of Contents Methodology………………………………………………… 3 Section I: WIC ParticipantsExecutive Summary………………………………………... 4Key Findings………………………………………………… 7 Section II: Family Day Care ProvidersExecutive Summary………………………………………... 40Key Findings………………………………………………… 42 Research Instruments……………………………………... 75

3. Methodology • West Virginia Kids Count Fund administered paper questionnaires before and after delivery of the Early Literacy Toolkit, as well as collected and tabulated all data. • Not all questions were answered on the questionnaires, resulting in varying sample sizes for each question. • WIC Participants: Pre Test: Maximum of 2,480 completed questionnairesPre Test maximum sampling variation of +/- 1.96 percentage points Post Test: Maximum of 1,518 completed questionnairesPost Test maximum sampling variation of +/- 2.5 percentage points. Both at the 95% confidence level. • Family Day Care Providers: Pre Test: Maximum of 59 completed questionnairesPre Test maximum sampling variation of +/- 12.8 percentage points Post Test: Maximum of 33 completed questionnairesPost Test maximum sampling variation of +/- 17.1 percentage points. Both at the 95% confidence level.

4. Section I:WIC Participants- Executive Summary -

5. View Notes Pages

6. View Notes Pages

7. WIC Participants- Key Findings -

8. WIC participants are more likely to read a book to their baby daily after receiving the toolkit. “How often do you do each of the following things?” Read a book to your baby

9. Nearly all WIC participants hug their child several times a day. “How often do you do each of the following things?” Hug your child

10. WIC participants talk to their babyseveral times a day. “How often do you do each of the following things?” Talk to your baby

11. WIC participants are more likely to sing a song with their baby daily after receiving the toolkit. “How often do you do each of the following things?” Sing a song with your baby

12. Half of WIC participants say they tell their baby to be quiet once a week or less. “How often do you do each of the following things?” Tell your baby to be quiet

13. Over half of WIC participants play a game with their child several times a day. “How often do you do each of the following things?” Play a game with your child

14. Nearly all WIC participants kiss their child several times a day. “How often do you do each of the following things?” Kiss your child

15. Most WIC participants say they do not take time for themselves daily. “How often do you do each of the following things?” Take time out just for you

16. After receiving the toolkit, WIC participants are more likely to frequently ask their child a question about something read to them. “How often do you do each of the following things?” Ask your child a question aboutsomething you read to him/her

17. Most WIC participants allow their children to watch a television program on a daily basis. “How often do you do each of the following things?” Let your child watch a television program

18. After receiving the toolkit, WIC participants are more likely to read a nursery rhyme to their baby daily. “How often do you do each of the following things?” Read a nursery rhyme to your baby

19. Nearly all WIC participants give their child a toy to play with daily. “How often do you do each of the following things?” Give your child a toy to play with

20. After receiving the toolkit, six in ten WIC participants agree talking to their baby at meal time prepares them to read. “How much do you agree with the following statements?” Talking to your baby at meal time is a good wayto get him/her ready to read

21. Most WIC participants agree setting aside time to read prepares children to learn. “How much do you agree with the following statements?” To get your child ready to learn, you need toset aside special time every day to read children’s books

22. Opinion is split among WIC participants as to teaching a foreign language to help their baby learn to read. “How much do you agree with the following statements?” Teaching your baby a foreign languagewill help him/her learn to read

23. Most WIC participants agree that singing to a baby will prepare them to read. “How much do you agree with the following statements?” Singing to your baby is a good wayto prepare him/her to read

24. After receiving the toolkit, WIC participants are more likely to agree that letting their child play with everyday items prepares them to read. “How much do you agree with the following statements?” Letting your child play with everyday itemshelps get him/her ready to learn to read

25. Opinion is split among WIC participants as to letting their child watch cartoons to help prepare them to read. “How much do you agree with the following statements?” Letting your child watch cartoons is a good wayto get him/her ready to read

26. After receiving the toolkit, WIC participants tend to agree that giving hugs and kisses prepares their baby to learn to read. “How much do you agree with the following statements?” When you give your baby hugs and kisses,you are preparing him/her to learn to read

27. Opinion is mixed among WIC participants as to age three being the starting point for preparing to read. “How much do you agree with the following statements?” Age three is the best timeto prepare your child to learn to read

28. Most WIC participants agree that memorizing facts prepares children to read. “How much do you agree with the following statements?” Teaching your child to memorize factsis a good way to get him/her ready to read

29. Six in ten WIC participants say the toolkit was very helpful. “Overall, how helpful was the Every day, Every way! Toolkit in reminding you to add love, talk, rhyme, read and play to your everyday activities with your child?” Post Test Only (n=1452)

30. Six in ten WIC participants rate the Every day, Every way! Book very helpful for practicing Building Blocks of Learning. “Please rate each of the following toolkit items on how much they have helped you practice the Building Blocks of Learning with your child?” Every day, Every way! BookPost Test Only (n=1446)

31. Half of WIC participants say the Activity Mat was very helpful in practicing Building Blocks of Learning. “Please rate each of the following toolkit items on how much they have helped you practice the Building Blocks of Learning with your child?” Every day, Every way! Activity MatPost Test Only (n=1431)

32. Nearly three-fourths of WIC participants say the Snack Holder was very helpful in practicing the Building Blocks of Learning. “Please rate each of the following toolkit items on how much they have helped you practice the Building Blocks of Learning with your child?” Snack HolderPost Test Only (n=1445)

33. Six in ten WIC participants say the Dry Erase Magnet was very helpful in practicing Building Blocks of Learning. “Please rate each of the following toolkit items on how much they have helped you practice the Building Blocks of Learning with your child?” Dry Erase MagnetPost Test Only (n=1438)

34. Half of WIC participants say the Talk To Me! Bib was very helpful in practicing the Building Blocks of Learning. “Please rate each of the following toolkit items on how much they have helped you practice the Building Blocks of Learning with your child?” Talk To Me! BibPost Test Only (n=1438)

35. Four in ten WIC participants read the Every day, Every way! Book in the past week. “When was the last time you…?” Read the Every day, Every way! BookPost Test Only (n=1416)

36. Over half of WIC participants have used the Activity Mat within the past day/week. “When was the last time you…?” Used the Every day, Every way! Activity MatPost Test Only (n=1406)

37. Half of WIC participants used the Snack Holder within the past day. “When was the last time you…?” Used the Snack HolderPost Test Only (n=1413)

38. Four in ten WIC participants used the Dry Erase Magnet within the past day. “When was the last time you…?” Used the Dry Erase MagnetPost Test Only (n=1414)

39. Three in ten WIC participants never use the Talk To Me! Bib. “When was the last time you…?” Used the Talk To Me! BibPost Test Only (n=1404)

40. Section II:Family Day Care Providers- Executive Summary –Due to small sample sizes, caution should be used when interpreting results.

41. View Notes Page

42. Family Day Care Providers- Key Findings -

43. Day care providers are slightly more likely to read a book to babies daily after receiving the toolkit. “How often do you do each of the following things?” Read a book to the babies in your care

44. Approximately nine in ten (pre-test and post-test) hug their children several times daily. “How often do you do each of the following things?” Hug the children in your care

45. Approximately ninety percent of the pre-test and post-test providers talk to their children several times daily. “How often do you do each of the following things?” Talk to the babies in your care

46. Day care providers are slightly more likely to sing songs several times daily after receiving the toolkit. “How often do you do each of the following things?” Sing a song with the young children in your care

47. Approximately half of the providers (pre-test and post-test) tell their children to be quiet once a week or less. “How often do you do each of the following things?” Tell the babies in your care to be quiet

48. More than one-half of day care providers play games several times a day. “How often do you do each of the following things?” Play a game with the young children in your care

49. Post-test respondents were more inclined to kiss the young children in their care several times daily. “How often do you do each of the following things?” Kiss the young children in your care

50. About half of day care providers take time for themselves one time per day. “How often do you do each of the following things?” Take time out just for you