1 / 10

Pet License Campaign

Pet License Campaign. Campaign Strategy. Message: Licensing will help return your lost pet to you. Licensing pays for adoption and protection services that can help reduce or eliminate euthanasia of adoptable animals. Promotion:. Our Approach:. License Amnesty Grocery Store Outlets

mignon
Download Presentation

Pet License Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Pet License Campaign

  2. Campaign Strategy Message: Licensing will help return your lost pet to you. Licensing pays for adoption and protection services that can help reduce or eliminate euthanasia of adoptable animals.

  3. Promotion:

  4. Our Approach: • License Amnesty • Grocery Store Outlets • Application Destinations: Jiffy Lube, A&W, Papa John’s Multi-Media: • Target Pet Owners • Network Television to Reach Masses • Cable TV to Build Frequency • Radio to Support Promotions • Web Site to Support & Communicate Message

  5. Other Avenues: Response to Date: Newspaper Ad 338 Spokane.net 37 Spokanecounty.org 41 Envelopes 207 Inserts 1,357

  6. Pet License Revenue • YearAmount • 2002 $307,826.00 • 2003 $316,895.53 • 2004 $356,598.00 * • *Based on revenue received through 6/30/2004 – this is only an estimate!

  7. From Here! Remaining 2004 Campaign Flight Dates: September 6th – 12th, 20th – 26th October 4th – 10th, 18th – 24th Media: Cable(120,000 Homes)30 sec. Commercial 1,000 spots per week Radio(Classy & STAR FM) 30 sec. Commercial 80 spots per week10 sec. Website mention 100 spots per week Spokesman Review3 col x 6” Application Ad Last Sunday of each month

  8. Inserts • Spokane County Property Tax Bills Jan. 210,000 pieces • Vera Water & Power Bills June 10,000 pieces • Spokane Co. Utilities Bills May 26,000 pieces Oct. 26,000 pieces • Scraps Pet License Renewals All Year 33,000 pieces

More Related