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MARKETING CHANNELS
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MARKETING CHANNELS. This Power Point presentation set was developed by Thomas J Hickey for use with MARKETING CHANNELS by Barry Berman and published by John Wiley & Sons, Inc.
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MARKETING CHANNELS
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MARKETING CHANNELS • This Power Point presentation set was developed by Thomas J Hickey for use with MARKETING CHANNELS by Barry Berman and published by John Wiley & Sons, Inc. • It supported the undergraduate course CHANNEL MANAGEMENT at Rochester Institute of Technology, College of Business in the Spring of 1997.
Material Support for the development was received from The Rochester Institute of Technology, College of Business and Monroe Community College, Faculty Innovation Center. • Managerial Support was received from Marie Gibson of Educational Technology Services/ Professional Development, and Michael Schreiber and Vadim Shteyman of Faculty Innovation Center, Monroe Community College.