1 / 11

Marketing Channels

Marketing Channels. Fall 2006. You gotta love trees…. Value Delivery Network. Company, suppliers, distributors and customers who partner to improve system performance A demand chain orientation: start with the needs of customers. Marketing Channel.

Albert_Lan
Download Presentation

Marketing Channels

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Channels Fall 2006

  2. You gotta love trees…

  3. Value Delivery Network • Company, suppliers, distributors and customers who partner to improve system performance • A demand chain orientation: start with the needs of customers

  4. Marketing Channel • Interdependent organizations involved in the process of making a product available for use

  5. Think Efficiency and Effectiveness

  6. Add a Distributor

  7. And What Needs to be Done? • Information • Research • Promotion • Matching and Assorting • Physical Distribution and Storage • Financing • Risk Taking

  8. It is Not Always Easy: Channel Conflict • Vertical Conflict • Horizontal Conflict

  9. Vertical Marketing Systems • Corporate Channel • Vertical Integration: wholly owned and tapered • Contractual: Coordinated • Administered

  10. Channel Considerations • Types of Intermediaries • Company Sales Force, Manufacturer’s Agents, and Industrial Distributors • Number of Intermediaries • Intensive distribution: Snickers • Exclusive distribution: Rolls • Selective distribution: Acura

  11. Video

More Related