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Maraguay Network

Maraguay Network

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Maraguay Network

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  1. Maraguay Network Track4

  2. Engineering

  3. Approach • Use Telco services initially • purchase cable IRUs in year 3 - 4 • Single capital city POP in year 1 • expand to regional centres in response to competitive pressure

  4. Architecture CPE switch Access routers dial servers core servers

  5. Design • core router - 4500 • POP switch - catalyst • POP access routers - 7500 - high density • 3600 access servers • CPE model (1000) • PC linux server platform • UPS - AC?

  6. Marketing

  7. Questions • marginal capital cost per customer? • Initial capital requirement? • Initial comms (telco) T1 - M US $25,000 p.m. • Provision for regional Points of Presence? • Security - ethernet switch? • Spares inv • Inventory? • Build time? 2months! • Staff? • Poperational Management framework?

  8. Marketing Group Name • Duke Lawrence Ogbokor • Denis Onyekwelu • Sophie Mgaiwe • Alisher Aminov • Munkhbold Udval • Assa Simbara • Juma Okech

  9. Marketing To prepare a plan of the target market sectors

  10. TARGET MARKET • Corporate • Educational • Government agencies • Private sector • NGOs • Individuals

  11. Market survey • Visited ISP sites in Brazil • Visited ISP sites in Paraguay • Visited ISP sites in Argentina • Visited ISP sites in Costa Rica • Discussed with Service group

  12. Maraguay: Some economic factors • Population : 12M • Capital city population : 6M • High economic growth • 4 GIG fibre optic cable installed • Few ISPs exist

  13. Corporate users • Banks and Financial Institutions • Oil companies • Multinationals • Other large private sector enterprise

  14. Educational • Higher institutions • Secondary schools • Primary schools

  15. Government agencies • Parastatals • Corporations • Research Institutions

  16. NGOs • Professional bodies • Associations • Cooperatives

  17. Individuals • Home • Office

  18. Service category • Basic services • Advanced services • Managed services • Value added services

  19. Basic services • Dial-Up access

  20. Advanced services • Dedicated leased line • Bandwith:64K-2*NMbps • National Backbone • Wireless option

  21. Managed services • Link • Equipment • Technical support

  22. Value added services • Business solutions (E-Commerce) • Virtual hosting of website • Homepage • Multimedia applications • Distance learning • E-mail • FTP

  23. Basic service (dial-up): US$10-US$50 • Corporate • Government • Research Institutions • NGOs

  24. Anticipated Dialup Clients

  25. Managed service : US$1,000-US$2,000 • Corporate • Oil companies • Multinationals • Banks • Universities

  26. Anticipated Corporate Clients

  27. Advanced service( leased line): US$100-US$1,800 • Corporate • Schools • Government • NGOs

  28. Anticipated Clients

  29. Value added service • Business solutions • Virtual web hosting • Voice over IP • Fax over IP • IPTv service • etc………..

  30. Anticipated Clients

  31. Service Reach • Phase I: Capital and big provincial cities • Phase II: Rural area

  32. Method of connectivity • Radio access • Dial-up: This depend on country’s telco system

  33. Marketing strategies • TV advertisement • Radio advertisement • Newspaper advertisement • Salesmen • Seminar/Exhibition

  34. Projected Revenue in $

  35. Projected expenditure for the first year in $

  36. Services Wawa Anthony Ngenge Vakhtang Svanidze Konstantin A. Arsienko Zakaria Ould Amar Paisal Kiattananan

  37. Target Customers • Other ISPs • Corporate customers • Individual Dial-up customers

  38. Type of access • Dial-up access • Wireless access • High speed Internet access • Cable modem • xDSL • ISDN • Leased line

  39. Services for Individual Customers • Email services • SMTP server • POP3/IMAP4 for mail retrieval • Web cache

  40. Other Services • Usenet • FTP • Internet fax service • GSM messaging • Radio paging • Internet Telephony

  41. Other Services • Training • Advertisement • Free services • Free personal homepage • Free email

  42. Services for Corporate Customers • Comprehensive service model • DNS services - Primary, Secondary • Secondary MX server (mail relay) • Mailing list • Web hosting • Web development and design • Technical support • Virtual Private Network

  43. Services for ISPs • Bandwidth • Let other ISPs resell our bandwidth • Roaming services • Let the customers of other (smaller) ISPs use our modem bank in other cities where that ISP has no POP (Point of Presence)

  44. DNS WWW Cache Mail Usenet Others US provider Service plane filter Staff PCs Gateway Router Router Other ISPs Corporate Customers Internal office network Access Router Management plane Dial-up Customers V.90 Modem Bank Accounting Server NMS Access Router Other POPs

  45. Business Plan Maraguai

  46. Actual situation • There are around 1 350 000 phone lines in the capital; • 600 elsewhere. • 10% make simultaneous international calls, using 1/2 the capacity of booked capacity to US(4Mb). • The other 2 ISPs only provide email access, covering 0.5% of the telepopulation.

  47. The new ISP - objectives • It will follow a business philosophy of growth and sale • but… • as it has government seed money, it will have to provide reduced rates for governmental departments and schools.

  48. Target market • The ultimate objective is to connect to Internet 20% of the lines in 5 Years. • As our business plan is written for 3 years, the population to cover is 5%

  49. Market strategy • As: • there are already 2 ISP with little initiative; • There is a lot of money floating around but very little internet awareness; • There will be a strong campaign for reputation and brand identification. For that purpose: • 25% of the budget will be allocated; • the rate of customers/modem will be 5.