1. Steve Jobs Transformational Leadership

2. Idealized Influence • Strong follower base • Mission and innovation clear • Employee Morale • Customers follow Jobs • Emotional Connection

3. Intellectual Stimulation • HIGH expectations • Challenging employees for new ideas • Wanted to be leader, first to implement ideas

4. Inspirational Motivation • Passion • Clear vision • Confidence and optimism

5. Individualized Consideration • Self motivating • Independence • Inspire to think differently

6. “ You can’t just ask customers what they want and give it to them. By the time you get it built, they’ll want something new”