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Google Analytics In and Out of the Box

Dive into Google Analytics with expert tips to understand data beyond metrics, leverage secondary dimensions, create custom reports, and optimize for business intelligence. Take advantage of advanced segments and stay ahead with key takeaways.

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Google Analytics In and Out of the Box

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  1. Google Analytics In and Out of the Box Mark Ginsberg Megacomm2014

  2. It’s Free! Flickr

  3. It’s Feature Packed!

  4. But Also Confusing and Daunting Flickr

  5. Key To Analytics • Look at metrics that matter • Don’t report on metrics for the sake of metrics – get to business intelligence and understand the story behind the data • Get actionable takeawaysfromthe data

  6. The Rise of Not Provided Image Courtesy of mikearnesen.com

  7. The Olden Days – Jan 2012

  8. It’s Just Gonna Get Higher

  9. Site Search to the Rescue

  10. Configuration – know your URL Admin > Account > Property > View > View Settings

  11. Hidden in the Data

  12. Segmentation – Data Awesomeness Bonus hint – tag your links / campaigns

  13. Advanced Segments FTW!

  14. Custom Reports

  15. Google Analytics Solutions Gallery

  16. Premade Templates Rock!

  17. Custom Report for Import -Content Efficiency Analysis

  18. Adding Secondary Dimensions to Standard Reports 80% Not Provided

  19. Secondary Dimensions – Break it down!

  20. Landing Page as a Secondary Dimension for KW (not provided)

  21. Takeaways • Actionable data is key • Dig Deeper • Segment for Success • Set up Site Search • Use Custom Reports and Advanced Segments • Secondary Dimensions Are Awesome

  22. Stay in Touch – Happy to help • Mark Ginsberg • Founder of DriveHill Media • Marketing Director – Beyond Stores • mark@drivehillmedia.com • @msginsberg • Skype – msginsberg

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