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Google Analytics

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  1. MKTG 330, Hettche Spring 2014 Google Analytics

  2. Data Data Everywhere

  3. What questions to ask?

  4. How is the website doing?

  5. Web analytics is a process to improve and facilitate website transactions

  6. Web analytics is a process to improve and facilitate website transactions

  7. Web analytics is a process to improve and facilitate website transactions

  8. Attract Visitors

  9. Facilitate Action

  10. Conversion

  11. Primary vs. Secondary Goals

  12. Why do you have a website?

  13. What are the things (tasks or events) that need to happen in order to achieve you primary goal? Secondary or Intermediate Goal (Soft goals)

  14. Segmentation • Geographically (geo-location) • Traffic segments • Behavioral segments