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Google Analytics

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  1. Google Analytics By Philip Chavez

  2. Topics • What is Google Analytics? • What is Google Analytics used for? • Who uses Google Analytics?

  3. What is Google Analytics? • Free web analytics tool • Also provides a paid premium service • Most widely used website statistic service

  4. Google Analytics Code • Add JavaScript code into your HTML file

  5. Pros It’s free Easy to use Easy to understand

  6. Cons • Privacy • Only tracks visitors, not bots or crawlers • Relies on cookies

  7. What Is Google Analytics Used For? • Detailed statistics reports • Website Traffic, Traffic Source, Bounce Rate • Track viewers from all referrers • Search Engines, Social Networks, Direct Visits and Referring Sites

  8. Who uses Google Analytics?

  9. For more information: You can check out my blog Googlepcanalytics.wordpress.com

  10. Sources • Clifton, Brian. "Google Analytics Customers." Measuring Success RSS. N.p., 30 Apr. 2011. Web. 22 Sept. 2013. <http://www.advanced-web-metrics.com/blog/2007/07/14/who-uses-google-analytics/>. • Farina, Charles. "Fortune 500 Uses Google Analytics." ENor Blog Marketing Optimization and Google Analytics. N.p., 9 July 2012. Web. 22 Sept. 2013. <http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics>. • "Google Analytics." Traditional Syntax. N.p., 16 Aug. 2013. Web. 22 Sept. 2013. <https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingOverview>. • Rouse, Margaret. "Google Analytics." What Is ?N.p., Nov. 2011. Web. 22 Sept. 2013. <http://searchbusinessanalytics.techtarget.com/definition/Google-Analytics>.