1 / 10

Google Analytics

Google Analytics. By Philip Chavez. Topics. What is Google Analytics? What is Google Analytics used for? Who uses Google Analytics ?. What is Google Analytics ?. Free web analytics tool Also provides a paid premium service Most widely used website statistic service.

huslu
Download Presentation

Google Analytics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Google Analytics By Philip Chavez

  2. Topics • What is Google Analytics? • What is Google Analytics used for? • Who uses Google Analytics?

  3. What is Google Analytics? • Free web analytics tool • Also provides a paid premium service • Most widely used website statistic service

  4. Google Analytics Code • Add JavaScript code into your HTML file

  5. Pros It’s free Easy to use Easy to understand

  6. Cons • Privacy • Only tracks visitors, not bots or crawlers • Relies on cookies

  7. What Is Google Analytics Used For? • Detailed statistics reports • Website Traffic, Traffic Source, Bounce Rate • Track viewers from all referrers • Search Engines, Social Networks, Direct Visits and Referring Sites

  8. Who uses Google Analytics?

  9. For more information: You can check out my blog Googlepcanalytics.wordpress.com

  10. Sources • Clifton, Brian. "Google Analytics Customers." Measuring Success RSS. N.p., 30 Apr. 2011. Web. 22 Sept. 2013. <http://www.advanced-web-metrics.com/blog/2007/07/14/who-uses-google-analytics/>. • Farina, Charles. "Fortune 500 Uses Google Analytics." ENor Blog Marketing Optimization and Google Analytics. N.p., 9 July 2012. Web. 22 Sept. 2013. <http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics>. • "Google Analytics." Traditional Syntax. N.p., 16 Aug. 2013. Web. 22 Sept. 2013. <https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingOverview>. • Rouse, Margaret. "Google Analytics." What Is ?N.p., Nov. 2011. Web. 22 Sept. 2013. <http://searchbusinessanalytics.techtarget.com/definition/Google-Analytics>.

More Related