Marketing Myopia by Theodore Levitt. Group No.8: Alex Elwood Nikolas Foster Blake Overall Shaelee Pittenger Lorelei Wilson. What is Myopia. Nearsightedness--not inherited. It can be prevented.
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Started a newspaper with Erma Bombeck in elementary school
Served in World War II
After the war, Ted was a reporter and sportswriter for the Dayton Journal Herald
Received his masters in economics from Ohio State
Worked briefly as a consultant in the oil industry
Began teaching at Harvard in 1959
Wrote Marketing Myopia in 1960, most reprints of any Harvard Business Review article, 900,000
“There is no such thing as a growth industry, what we have is growth opportunities.”