Search tactics & strategies… a Teach-in. Daniel M. Russell, Ph.D. Google Search User Experience Research Nov 20, 2008. Topics. How to use internet search and internet resources Develop effective search query formation Learn how to evaluate the trustworthiness of web sites
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Daniel M. Russell, Ph.D.
Google Search User Experience Research
Nov 20, 2008
“…this topic is much so much more interesting if you first have a bumper of Nottingham ale…”
site: ricoh.com “double quotes” minus (as exclude) plus (include)filetype:pdfintitle:”cheat sheet”… etc …
knowing when to shiftknowing when to stopmove from wide to narrowpreserving state…
pure engine technique
reverse dictionarykeyword frequenciescontents of domainsWikipediaknowing what’s available… etc…
How does this link to other information I already know?
What is the relationship of this information to authoritative sources?
Knowing particular layout and features of a site (metadata sort/filter; variant query mechanisms; location of “print version” alternate view)
pure engine technique
[ small note chant notation ]
[ define:maquette ]
I noticed the other day that everyone has a little indentation on their upper lip.
Question: What’s that thing called?
Then shifted to using location name as my context term (and removing all the other words), giving me: [ wildflowers henry coe park ] I noticed the exact hit at position #1.
[ ghost town san francisco bay ]
The former town of Drawbridge
[ ship sail diagram ]
(a) Can you figure out how far the De Young museum is from the San Francisco train station?
(b) Suppose you want to hike from the Yosemite Visitor’s Center up to Glacier Point. How would you figure out how far a hike that is?
Someone told me that in the mid-1500’s, people often would carry around a special kind of notebook. They would use the notebook to write down quotations that they heard, or copy passages from books they’d read. The notebook was an important part of their education, and it had a particular name.
Question: What was this kind of notebook called?
[ salsa –dancing ] -- this will remove all the dancing references
[ salsa –dancing -tomatoes ]
[ site:epicurious.com salsa ]
[ site:.edu history american romanticsm literature ]
Site #1: 7,926.41 miles
Site #2: 12,756 km
Site #3: 12,756.3 km
Site #4: 7,900 miles
Why the differences?
- different measuring techniques
- different circles around (polar vs. equatorial)
- different resolutions of measurement (cm vs. mile scales)
1. Use web search (news) to find out world record
2. Note that the record is in meters (100 meters)
3. Convert distance from meters to miles
4. Convert time from seconds to hours
1. Check links pointing TO the page:
use: [ link:<URL> ] e.g., [ link:www.ufos-alien.uk ]
2. Check the page and site on Alexa.com
use: www.alexa.com – look on the “Site overview” and “Traffic”
3. Check links pointing OUT from the page:
[ link:www.ufos-aliens.co.uk/cosmicapollo.html ]
[ link:/www.ufos-aliens.co.uk/ ]
- see: outbound links
- see: keywords
site:stanford.edu -- “site restrict” limits results to JUST that site
(Try:[ winograd ] vs. [ winograd site:stanford.edu ] or [ moon image ] vs. [ moon image site:nasa.gov ] )
filetype:pdf – “filetype restrict” limits hits to just files of that type (can be pdf, doc, ppt, jpg, gif, xls, etc.
(Try: [ sensemaking filetype:PDF ] )
intitle:”American Heritage” – requires that this string be in the TITLE of of the page that’s found
(Try: [ museum ] vs. [ museum intitle:”American Heritage” ]
or [ museum American technology ] vs. [ museum intitle:”American Technology” ] )
e.g., wikipedia, image, video, review, forum, overview, tutorial, help, documentation…
then [ potato gun ]
Palo Alto, 1960