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MARKETING FUSION CA IP500 IN DOMINICAN REPUBLIC

MARKETING FUSION CA IP500 IN DOMINICAN REPUBLIC. Product Description. Product is Fusion CA IP500 Substitute for CD players in cars Designed for iPods Sample shown aside. Advantages of Exporting. Demand will soon grow globally The company will have first move advantage

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MARKETING FUSION CA IP500 IN DOMINICAN REPUBLIC

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  1. MARKETING FUSION CA IP500 IN DOMINICAN REPUBLIC

  2. Product Description • Product is Fusion CA IP500 • Substitute for CD players in cars • Designed for iPods • Sample shown aside

  3. Advantages of Exporting • Demand will soon grow globally • The company will have first move advantage • The growing popularity of iPods in developing nations • More potential in developing nations than local market

  4. Disadvantages of exporting • This technology will become obsolete • Instability in economic and political environments • Competition from Chinese products • It will need marketing investment and introductory campaigns

  5. Comparing Markets • Demographic and economic comparison

  6. Cont.. Business environment comparison:

  7. Current Market Profile • Dominican Republic has population of 11 million • Second largest economy and population size in Caribbean • Growing craze among youths about iPods and stereo systems • Growing economy, disposable income and per capita income

  8. Cont… • There is connection between users in local and target markets – associated ipod and stereo system • It is a daily use product • The product has many advantages • Largest target consumers will be teenagers and professionals

  9. Market entry strategy • Establish exclusive channels – 3 retail outlets in 5 major cities • Each city to have one major head office • The price will be set in US dollar • The company will hedge its exchange rate as of today

  10. Cont.. • IMC will be brought to use – Personal selling, advertisement, promotion, public relations, & direct marketing • Cultural strategy • Corporate social responsibility

  11. Conclusion • Dominica Republic is the most ideal market for the product • The county is economically and structural competent • Logistics will be outsourced • Distribution channel will be exclusive • IMC will be fully employed

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