Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspective - PowerPoint PPT Presentation

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Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspective

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Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspective
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Introduction & History IKEA’s Layout Company Analysis SWOT Industry Analysis IKEA’s Competitors Cultural Perspective

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  1. Introduction & History • IKEA’s Layout • Company Analysis • SWOT • Industry Analysis • IKEA’s Competitors • Cultural Perspectives on IKEA • France, China, US • Environmental Awareness • Recommendations

  2. Swedish private company, 1943 • Parent company • INGKA Holding B.V. • Company culture • Togetherness, Cost-consciousness, • Respect, Simplicity • Products • more than 10,000 in its range • Social responsibilities: • FSC, WWF, UNICEF Ingvar Kamprad

  3. 1943 IKEA was founded by Ingvar Kamprad • 1951 The first catalog was published • 1958 The first IKEA store opens in Sweden • 1963 IKEA arrived in Europe • 1985 IKEA arrived in USA • 1990 The first environmental policy • 1997 IKEA website & Children’s IKEA • 1998 IKEA arrived in China • 2001 IKEA rail

  4. IKEA’s Layout • Entrance upon the store • Unique Design • Display set up • Upper level “showroom” • Lower level “Marketplace and Warehouse” MOVIE TIME!!

  5. Scandinavian furniture • Compact, stylish furniture • The IKEA vision • Unique business concept

  6. Strengths • Strong brand recognition • Various operations • Established • Vertical integration • Product differentiation

  7. Weaknesses • Recalls on IKEA products • Dependency on Europe

  8. Opportunities • Online retail shopping • Expansion • Electrical market • Swedish food market

  9. Threats • Competition • Increases in steel prices

  10. Industry Analysis: “Home Furnishing” • Small urban dwellings • Future trends: - Internet vs. Stores • Global issues: - Furniture Stores take too much space - Products’ Names

  11. IKEA’s Competitors • U.S. Competitor: Euromarket Design, Crate and Barrel • France Competitor: Conforama • China Competitor: Qingdao BOFA Furniture Company Limited

  12. France China TheUnitedStates

  13. IKEA in France Begin With IKEA Commercial • IKEA: a fashion brand • A unique experience • Convenient services

  14. IKEA in China • 4 stores • Consumers • Price • Services • Materials • Competitors • B&Q • HomeDepot • Illinois

  15. IKEA in United States • 34 current IKEA locations • Adding additional 3 locations soon • Original IKEA in Philadelphia in 1985 • On Fortune 100 Best Companies to Work For VIDEO TIME!!

  16. Environmental Awareness • Charging for plastic bags • IKEA Soft Toy Campaign • IKEA and WWF Analysis of IKEA

  17. Introduce digital scanners • Global expansion • Central and South America • North Africa • South Asia • Internet shopping

  18. QUIZ Time! Analysis of IKEA