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IKEA - PowerPoint PPT Presentation


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IKEA Presented by: Danny Reyes, Feifei Zhong , Candy Zhong, Michelle Chen. Overview Introduction History Current Situation SWOT Analysis Global Challenges Industry Analysis Competitors Recommendations Introduction Founded: 1943 in Älmhult, Småland, Sweden

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Presentation Transcript
slide1

IKEA

Presented by:

Danny Reyes, Feifei Zhong ,

Candy Zhong, Michelle Chen.

overview
Overview
  • Introduction
  • History
  • Current Situation
  • SWOT Analysis
  • Global Challenges
  • Industry Analysis
  • Competitors
  • Recommendations
introduction
Introduction
  • Founded:1943 in Älmhult, Småland, Sweden
  • Headquarters: Leiden, The Netherlands
  • Industry: Retail (Specialty)
  • Products: self-assembly furniture
  • Revenue: $28.6B USD (FY 2007)
  • Employees: 104,000 (2006)
  • Website: www.ikea.com
introduction4
Introduction

Acronym- I (Ingvar)-Founder’s first name

K (Kamprad)-Founder’s last name

E (Elmtaryd)-Farm where he grew up

A (Agunnaryd)-Home village

Logo- Blue & Yellow;

The colors of Swedish National Flag.

history
History
  • 1943:

founded in Sweden by Ingvar Kamprad;

  • 1951:

published the first IKEA furniture catalogue;

  • 1955-1956:

designed own furniture

tested to use flat packages for shipping;

  • 2001:

established IKEA Rail

history first store around the world
History: first store around the world
  • 1958: in Sweden
  • 1963: in Norway
  • 1969: in Denmark
  • 1973: in Switzerland
  • 1974: in Germany
  • 1975: in Australia
  • 1976: in Canada
  • 1981: in France
  • 1985: in USA
  • 1987: in UK
  • 1989: in Italy
  • 1998: in China
  • 2000: in Russia

265 shopping centers

36 countries

slide7

History: important designs in the past

1963: Marian Grabinski designed MTP Bookcase.

1974: Olle Gjerloy Knudsen and Torben Lind designed SKOPA Chair.

slide8

History: important designs in the past

1985: Niels Gammelgaard designed MOMENT Sofa.

1994: KUBIST Storage Units appeared.

current profile
Current Profile
  • Focus on kitchen and bedroom
  • “Sleep Revolution”
  • High-quality, Lower-price products
future profile
Future Profile
  • Internet business
  • Environmental protection
mission statement
Mission statement

“The IKEA vision globally is to create a better everyday life for the many.

At IKEA Tempe we are dedicated to giving to the local community will being regarded by out customers and co-workers as a social responsible company"

slide12

International business

IKEA stores around the world:

"United States, Denmark, Germany, Spain, Israel, Saudi Arabia,"

production
Production
  • 1)Long terms commitments with its suppliers
  • 2)IKEA recycles its “five most waste materials”
marketing
Marketing

“Your partner in better living. We do our part, you do yours. Together we save money”

  • 1)internet, radio, T.V., newspapers, magazines
  • 2)catalog is the main marketing instrument
marketing15
Marketing

Sales by region Asia + Australia 3 % North America 16 % Europe 81 %

Top 5 sales countries

Germany 19 %USA 11 %United Kingdom 11 %France 9 %Sweden 8 %

labor
Labor
  • 1)2006 IKEA had over 104,000 employees
  • 2)many freedoms for its employees
  • 3)two weeks of training
swot analysis
SWOT Analysis

Strengths

  • 1) Marketing strategy
  • 2) Brand recognition
  • 3) Financially
  • 4) Low cost/ wide range of products
swot analysis18
SWOT Analysis

Weaknesses

  • 1) No main competitors

Opportunities

  • 1) Carpets
swot analysis19
SWOT Analysis

Threats

  • 1) competitors
  • 2) new fashions, fads, or cultures
  • 3) recessions and declining economies
swot analysis20
SWOT Analysis

Threats

  • 1) competitors
  • 2) new fashions, fads, or cultures
  • 3) recessions and declining economies
industry analysis
Industry Analysis

Western furniture history

  • The classical world---practicability & durability

Ancient Greece, Roman, Turkey, Egypt

  • The dark ages--heavy, oak, ornamented with carved design
  • The Baroque and Rococo---the nineteenth century

the transitional furniture

Asian furniture history

  • China----carved wood and bamboo, heavy lacquers
  • Japan ----minimalist style, wood, high-quality craftsmanship
industry analysis25
Industry Analysis

Trends:

  • Color--bright color
  • Form --follow the nature
  • Materials--textured surfaces and transparent plastic
  • RTA--ready-to-assemble furniture
industry analysis26
Industry Analysis

Global issues

  • Global remaining forest
  • IKEA’s environment responsibility

“IKEA does not accept timber, veneer, plywood or layer-glued wood from intact natural forests or from forests with a clearly defined high conservation value.”

slide27

Original intact forest extent

Current forest cover

Remaining frontier forest

competitors
Competitors

Euromarket Designs Inc.

Galiform plc

Wal-Mart Stores, Inc.

competitors 1
Competitors (1)

Euromarket Designs Inc. ( Crate & Barrel )

  • Company type: Private
  • Founded: 1962 Chicago, Illinois, USA
  • Headquarters: Northbrook, Illinois, USA
  • Industry: Retail
  • Products: Housewares, Furniture
  • Sales (mil.):$ 401.3 (2007)
  • Employees: 6,000 (2007)
competitors 130
Competitors (1)

Compare to IKEA:

  • by revenue and employee, far behind;
  • similar management style, marketing strategy,
  • stores, online sales, catalog

Characteristic:

two sister stores: CB2 is for young adults and the Land of Nod is for children.

competitors 2
Competitors (2)

Galiform plc

  • Company type: Public
  • Founded: 1964: MFI 2006: Galiform plc
  • Headquarters: London
  • Industry: Furniture Trade
  • Products: Kitchens & Bedrooms; Doors & Joinery
  • 2006 Sales (bil.): $2.5
  • 2006 Employees: 10,728
competitors 232
Competitors (2)

Compare to IKEA:

  • by revenue and employee, far behind; better than Crate & Barrel
  • focuses on kitchen and bedroom products
  • in the UK and France markets.

Characteristic:

  • Cuisine Stores
competitors 3
Competitors (3)

Wal-Mart Stores, Inc.

  • Company Type: Discount department store/Public
  • Founded: 1962
  • Headquarters: Bentonville, Arkansas, USA
  • Products: Discount stores, hypermarkets
  • Slogan: Save Money, Live Better.
  • 2007 Sales (bil.): $348.6
  • 2007 Employees (mil): 1.9
competitors 334
Competitors (3)

Compare to IKEA:

  • by revenue and employee number, Wal-Mart, biggest public company; IKEA, private
  • extensive products, furniture is only a small portion
  • not a direct competitor
short term recommendations
Short-term Recommendations
  • Classify product standards

(2)Carpets

long term recommendations
Long-term Recommendations

Design a furniture layout simulation

in CD-ROM for each catalogue (need technology)

--three-dimensional(3D)

--pre-design at home

--save shopping time

slide37

Danny Reyes

Michelle Chen

Candy Zhong

Feifei Zhong

www.ikea.com

  • Home
  • Is the most important
  • place in the world!

East, West, Home is the Best!

Any Questions?

Thank you 