Ikea: a Swedish company. history , development, and growth of ikea over time .
history, development, and growth of ikea over time
“At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
Being a Top Retailer and Invading America is no piece of cake!
Change some of the product offerings and influence some of the American tastes and preferences:
Adapt cabinets to accommodate American appliances
Change bed dimensions to the ones commonly used in the United States
Advertise that furniture is like fashion, you can change on a whim and lifetime commitment is not necessary
Create dishes and glassware that is more representative of American portions.
Cost saving ideals
incomplete product development
External Opportunities and threats
The threat that currently faces not only IKEA, but other companies world wide is the economic recession, which is especially forefront in American issues currently.
Sweden and America
Focus on Origins
We’re America; Home of “Have it your way”