The Carolina Grid-Iron Classic

1. The Carolina Grid-Iron Classic Presented to: Corey Bizzell Durham CVB Presented by: Grady Bussey, Founder Carolina Grid - Iron Classic Dawn Jones, Senior Account Executive Radio One, Inc. – Raleigh January 11, 2006

2. January 10, 2006 Corey Bizzell Durham CVD Dear Mr. Bizzell: We would like to take this time to thank you for the opportunity to present to you the next stage in college football classics for the Carolinas. We are confident that our partnership will be mutually beneficial for CW22 & MyRDC, the Triangle and the fans. Following you will find a proposal for the Carolina Grid-Iron Classic which will be held September, 2007 with the St. Augustine’s College Falcons playing against the Fayetteville State University Broncos. We look forward to a very profitable and exciting Classic Weekend while supporting educational achievement, promoting cultural excellence, and at the same time showcasing the spirit, energy and tradition of America’s HBCUs, Grady Bussey, Founder Carolina Grid-Iron Classic

3. The History History of Black College Football Classic Games The history of Historical Black Colleges and Universities (HBCUs) football classic games began in 1924 when Alabama State College and Tuskegee Institute played in the Turkey Day Classic in Montgomery, AL. After over 75 years of tradition and history, HBCU Football Classic Games have become an integral part of the fall athletic environment around the country and has became a great financial opportunity of both public and private sector business in the cities in which these classic games are played in. Classic games generally fall into three categories. First is the traditional rivalries games that have grown so large that school stadiums can’t accommodate the number of people planning to attend. The same schools play each other ever year in a professional stadiums or arenas. Because of the number of people that attend, these classics are likely to be scheduled around holidays like Labor Day or Thanksgiving. The second category of Classic Games features a host school playing a different opponent each year. These games normally carry all the pageantry associated with big time football. Often, ancillary activities are scheduled; focusing on the benefits associated with the city with the game is to be played in. The third category includes events that have an identity of their own. In this category, major cities around country many in which don’t have any HBCUs located there. In this case, the city invites different teams each year. The New York Urban League annual Classic which is played at the Meadowlands on East Rutherford, NJ and the Ford Football Classic that is played in Detroit, MI are two examples to game a few. Regardless of the category, Classic games provide all the excitement of a post season bowl game. Fans come from miles around not just to cheer for their favorite team, but to be entertained with the weekend activities and events these classics showcases.

4. Classic Locations Across the U.S.

5. Age • 41.4% 18-24 • 20.8% 25-34 • 15.1% 35-49 • 10.8% 50+ • Additional Info • 27% are college graduates • 32% have completed graduate School • 81% are homeowners • 68% have checking, savings or money market accounts • 51% have IRAs or 401(k)s • 62% have insurance or broker services Classic Demographics General 50.2% Female/ 49.8% Male 97.4% African American Over half of Classic attendees are married Income Levels 32.5% $40,000 - $59,000 16.3% $60,000 - $79,000 19.7% $90,000+

6. The History • The History of North Carolina HBCU Classics • North Carolina is one of the few states that have a deep rich history of the Black College experience. North Carolina is the host of 10 HBCUs: • Bennett College in Greensboro • Elizabeth City State University in Elizabeth City • Fayetteville State University in Fayetteville • Johnson C. Smith University in Charlotte • Livingstone College in Salisbury • North Carolina A&T State University in Greensboro • North Carolina Central University in Durham • Shaw University and St. Augustine’s College both in Raleigh • Winston-Salem State University in Winston-Salem. • Strangely, it has only been one Classic game that is worth noting. The Aggie-Eagle Classic had been played for over 25 years. The first five years the event was played in Charlotte. Up until 2004 the Aggie-Eagle was played in the Carter-Finley Stadium in Raleigh. This event would bring will over 25,000 people to Raleigh many who where not alums of North Carolina A&T or NC Central, but many came to experience the game, entertainment, and night life affiliated with any football Classic. • Since 2004, the Aggie-Eagle Classic has not been played leaving a wide open opportunity to allow the Triangle • to bring back the experience that became an annual tradition.

7. The Idea Create a new football classic that will be home to the Carolinas but will work with local partners with a heart for the Triangle. The Carolina Grid-Iron Classic

8. The Mission Statement The Carolina Grid-Iron Classic’s mission is to support educational achievement, promote cultural excellence, while showcasing the spirit, energy and tradition of America’s HBCUs. Some of the net proceeds from the Classic will go toward helping to fund scholarships and support youth initiatives.

9. Your Partners Busgo Real Estate & Acts Mortgage Company The Bussey family has assisted many customers buy and seller real estate in Long Island NY since 1985. The company Busgo Real Estate offers a legacy and integrity and excellent services. Grady Bussey is the second generation real estate entrepreneur. He learned much from his father. One thing in particular, his father taught him that in real estate all you have is your reputation so, everything you do should allows be done with honesty. Grady Bussey expended the family business in 2002 to Raleigh, NC. With a lot of hard and help from up above, the business has quickly grown to rack in the top companies in Raleigh, NC through our state of the art technology. Acts Mortgage Company, Inc. is a North Carolina based mortgage firm located in Raleigh, NC. We are an aggressive growing company that is passionate about making the home loan process quick and easy. This is possible through our state of the art technology. At Acts Mortgage Company, we realize that our customers have a wide range of real estate lending needs. Therefore, we are dedicated to listening to you as our customers to determine the best loan program for you and your family. One of our greatest satisfactions of our business is that we help endure homeownership throughout North Carolina. We also take the same pride in servicing your refinance, investment properties, and vacation homes needs as well. I am confident that our knowledge, service and home services and loan solutions will exceed your expectations!

10. With any great event, the proper partners make up the sum of the whole. In this market, there is no other media group that can be surpassed in reaching the African American consumer. The Carolina Grid-Iron Classic has entered into partnership with Radio One, the urban media specialists. Below are the individual station partners for this venture. Your Partners Format: Foxy 107/104’s format is Urban Adult Contemporary-featuring a blend of Classic Soul and Rhythm & Blues. Target: WFXC/WFXK targets Adults 25-54, the largest and most asked for audience. The listener base is 60% female and 40% men. Reach: Foxy 107/104 delivers 118,500 persons (12+) each and every week in the Raleigh-Durham-Fayetteville market area. Simulcast: 106,000 watts of Power! WFXC/K is a 100% simulcast station-that’s one station with two FM dial positions (107.1/104.3). Our signal blankets the Triangle and eastern North Carolina. Format: WNNL 103.9-FM is the Triangle’s only 24 hour Inspirational station on the FM band playing uplifting, inspiring Contemporary Inspirational music. Appeal: WNNL targets Women 25-54, the largest and most sought after audience. Our listener base is 71% female and 29% men. Reach: WNNL delivers over 108,000 persons each and every week in the Raleigh-Durham-Fayetteville market. 25,000 watts of Power!, WNNL not only super-serves the Triangle area, but can be heard as far North as Henderson, NC and as far South as Fayetteville. Format: K97.5’s unique format is a perfect blend of Hip Hop and Contemporary R&B:today’s most popular music. Appeal: WQOK is the most diverse, mass-appeal radio station in the Triangle. Reach: K97.5 reaches over 190,000 persons each and every week in the metro area. Culture: As Hip Hop becomes more mainstream, WQOK’s audience becomes more diversified: 60% black and 40% other. Loyalty: K97.5 has the largest 18-34 year old audience and the 3rd largest 25-54 year old audience. Advertisers can generate brand loyalty and create new buying patterns with customers.

11. = = = Your Partners Information about The Carolina Grid-Iron Classic will be broadcast on Radio One stations and reach over 570,000 persons 12+ in the shown coverage area.

12. Your Partners • Radio One’ s listeners spend over $117 MILLION DOLLARS per week in the Raleigh-Durham-Fayetteville market area • 45.2% of Radio One’s audience earns a HHI of $50,000+ • Radio One’s audience mirrors the market with 29.7% having earned a college degree or more • 89.7% of Radio One’s audience are Adults 18-54 • 60.6% own their home • 30.4% are executives/managerial/professionals • 54.1% have one or more children under 18 in household Source: Scarborough Apr 05 – Mar 06

13. Support Timeline • Radio advertising: • Beginning 7/1/07 through 8/25/07 • A minimum of 635 pre-recorded promos & 635 liners for a total promotional value of $140,000 will air on the collective Radio One Raleigh stations • Web site support: • An official Carolina Grid-Iron Classic web site will be launched by January 20, 2007 with information regarding the schools, the teams, the partners and supporting sponsors

14. Durham, North Carolina – the Host Destination • Durham has a proven track record as host to major sports events from the Rose Bowl in 1942 to the USA-USSR Track Meet, the Atlantic Coast Conference Baseball Tournament, Special Olympics World Summer Games, CIAA Football Championship and the NCAA Golf and Track and Field Championships.” • Home to Research Triangle Park, Duke and North Carolina Central universities, Durham is consistently ranked among the best places to live and do business. • Durham is intersected by two major interstate highways, I-40 and I-85, and is 12 miles from RDU International Airport providing easy accessibility via air or highway. • Durham’s distinctive dining is arguable the most sophisticated in the state thanks to a thriving colony of nationally acclaimed chefs who call Durham home. • Durham offers a splendid array of shopping from The Streets at Southpoint, noted by USA Today as one of the nation’s top “10 great places to spend it all in one place,” to eclectic specialty stores and dozens of antique and collectible shops. • Together with Raleigh to the south and east and Chapel Hill to the south and west, Durham is at the pinnacle of the vast Research Triangle region. Source: Scarborough Apr 05 – Mar 06

15. Classic Headquarters • The Sheraton Imperial Hotel in Durham will host the traveling parties, Workshops & Scholarship Gala

16. Game Day Location Durham County Stadium Seats 8,500 People Parking availability is over 5,000 cars

17. Classic Weekend Schedule and Overview Volunteer Brunch (est. attendance over 300) The Carolina Grid-Iron Classic will credit its success each year to the hard work of more than 300 community volunteers. Now you can be part of this new tradition! Whether the volunteers are helping staff welcome centers at the local airports and hotels, assisting the marketing staff with promotions, or even working many of the special events, including the step show, Halftime Show and the game it self, our volunteer assistance is crucial in creating a series of sports and entertainment events the whole family can enjoy! All volunteer meeting will be held at the Sheraton Imperial in Durham.

18. Benefits of Being an Volunteer Include: • Thank You Party • Involvement in the Carolina Grid-Iron Classic • Official Carolina Grid-Iron Classic shirt • Meet new people and make new friends • Recognition Program • Sense of pride and satisfaction within our community • Networking with other professionals • Thrill of giving back to the community • Thank You Party • Fun, Fun, and more Fun!

19. Carolina Grid-Iron Classic Golf Outing on 8/24/2007 • This year's golf tournament will be held at Hedingham Golf Club in Raleigh on Friday, August 24th. The tournament will be played Captain's Choice format with an 9:00 AM shotgun start. Grab your foursome and sign up today for great golf, gifts, prizes, lunch and most of all FUN! This tournament will be a great opportunity to network with professionals, local, civic and community leaders. • Carolina Grid-Iron Classic College Fair • In keeping with the Classic tradition, Carolina Grid-Iron Classic will also host a College Fair on Friday August 24th.  We would want the sponsor of this event to provide bags to the students for collection of college information and the company's employees will be on hand as volunteers to assist the students during the Fair.  • The Fair will have admission and financial aid officers from an estimated 10+ Colleges and Universities will be on site to showcase their respective institutions. This year’s event is expected to again attract hundreds and is scheduled to begin at 10:00 a.m. and end around 2:00 pm. This Fair will be held at the Sheraton Imperial Hotel in Durham.

20. Carolina Grid-Iron Classic Pep Rally • Staged on the campus of Raleigh’s St. Augustine’s College, the Classic Pep Rally generates energy and excitement as spectators prepare for a fun filled weekend. The Classic Pep Rally features the marching bands of the competing schools and affords an opportunity sponsors to give out products and gifts. This event is free and upon to the public. • Carolina Grid-Iron Classic Greek Step Show • The Carolina Grid-Iron Classic pleased to announce the Annual Classic Greek Step Show, as part of the Classic’s weekend activities. The Classic Greek Step Show will be hosted by a Radio One radio personality (TBD). This event will allow church, high school, undergraduate and graduate chapters are eligible to compete in Classic Greek Step Show. This event will be held on the Campus of St. Augustine’s College with is scheduled to start 6pm. • Carolina Grid-Iron Classic Scholarship Cabaret • The Friday Night Cabaret brings an old school flavor to the classic weekend. Live performances of ageless, classic 60’s and 70’s hit music attract hundreds of people. This event will be held at the Sheraton Imperial in Durham. There will be a silent auction for all sponsors to donate materials for fund raising purposes. A percentage of process from this event will go to both participating college’s athletic scholarship fund. Event starts at 10pm until 3am.

21. Carolina Grid-Iron Classic Game Day (Att. Over 8,500) • Tailgate Party • Fans can come out early to the Carolina Grid-Iron Classic to experience the thrill and tradition of college football at the Grid-Iron Tailgate Party. The Tailgate Party featured, baroque cook-off, sports memorabilia, food and much more. This event will be stage at the Durham County Stadium parking lot. • High School Battle of the Bands • Crowd-pleasing dance teams, high-stepping drum majors, precision drumlines and roaring brass sections. These are among the many facets of high school marching band culture that delight fans of all ages at the Carolina Grid-Iron Classic Battle of the Bands. Held at the Durham County Stadium, the Classic Battle of the Bands competition is the first to showcase High School marching bands thru out the state. This event will be held before the game.

22. Kick Off • The Carolina Grid-Iron Classic will always match up two North Carolina Historical Black College or University. This year’s match up is tentatively with the St. Augustine’s College Falcons Versus the Johnston C. Smith University Golden Bears. Both Schools are in the Central Intercollegiate Athletic Association conference. There will be a Corporate VIP tent area for corporate sponsors in with food and beverages will be served. • Half Time Show • The 2007 Carolina Grid-Iron Classic Halftime Show will feature First-class entertainment and some of today's hottest artists. With the collaboration of Radio One, the Halftime Show will be exciting and an event people will be talking about for years to come.   As part of the choreography, dancers from the local area dancers will join the artists for this year's event.

23. Partnership Benefits • Grassroots marketing at its best • Local support • Players/spectators support St. Augustine’s College & Fayetteville State • Positive environment • Captive audience • Target-ability • Financial reward

24. *By the Numbers… An estimated 8,500 people will participate in the Carolina Gridiron Classic. More than 2,500 visitors will stay overnight an average of 2 nights. An additional 1,900 residents and 4,000 day trip visitors will enjoy at least one event associated with the Classic. The combined spending of these non-residents will equal nearly $1 million, resulting in more than $40,000 in tax revenue for Durham. Spending by visitors who name the classic as their primary purpose for visiting Durham will equal more than $600,000. *figures provided by the Durham Convention & Visitors Bureau

25. We look forward to working with Russell Athleticto bring a dynamic, precedent setting and fun-filled weekend to the Triangle area while we are supporting educational achievement, promoting cultural excellence, while showcasing the spirit, energy and tradition of America’s HBCUs. Thank You!!!