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Strategic Communications. Lionel Foster. METRO Communications. Today’s Presentation. Who we are. Today’s Presentation. Who we are Positioning Urban and METRO. Today’s Presentation. Who we are Positioning Urban and METRO Measuring impact. Today’s Presentation. Who we are
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Strategic Communications Lionel Foster
Today’s Presentation • Who we are
Today’s Presentation • Who we are • Positioning Urban and METRO
Today’s Presentation • Who we are • Positioning Urban and METRO • Measuring impact
Today’s Presentation • Who we are • Positioning Urban and METRO • Measuring impact • Communication goals
I think what we’re saying is … Stable Housing
I think what we’re saying is … Stable Housing Housing Markets
I think what we’re saying is … Stable Housing Housing Markets Neighborhoods and Communities
I think what we’re saying is … Stable Housing Housing Markets Neighborhoods and Communities Data
I think what we’re saying is … Stable Housing Housing Markets Housing Neighborhoods and Communities Data
Why housing matters Housing
Why housing matters Household makeup Housing
Why housing matters Household makeup Quality Housing
Why housing matters Household makeup Quality Housing Affordability
Why housing matters Household makeup Quality Housing Affordability Size
Why housing matters Household makeup Quality Housing Affordability Size Proximity to
Why housing matters Household makeup Quality Housing Affordability Size Proximity to work
Why housing matters Household makeup Quality Housing Affordability Size Proximity to work, education
Why housing matters Income Household makeup Quality Housing Affordability Size Proximity to work, education, play
Why housing matters Income Household makeup Health Quality Housing Affordability Size Proximity to work, education, play
Why housing matters Income Household makeup Health Quality Safety Housing Affordability Size Proximity to work, education, play
Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Size Proximity to work, education, play
Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Neighborhood quality Size Proximity to work, education, play
Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Neighborhood quality Size Education Proximity to work, education, play
Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Neighborhood quality Size Education Proximity to work, education, play Happiness
Our goal: Convince people that, if they’re serious about answering any of the following questions …
The report’s done. Now how do we promote it?
2014 Goals Media Newsletter Metro web pages Web features Projects Google search results
Guiding Questions • Who are you?
Guiding Questions • Who are you? • Why should people listen to you?
Guiding Questions • Who are you? • Why should people listen to you? • What communications tools do you have?
Guiding Questions • Who are you? • Why should people listen to you? • What communications tools do you have? • Are you leveraging every opportunity to spread your message?
Guiding Questions • Who are you? • Why should people listen to you? • What communications tools do you have? • Are you leveraging every opportunity to spread your message? • How will you measure whether or not you’re communicating effectively?