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Strategic Communications Plan

Strategic Communications Plan. Board Work session – Part II. Phil Giaramita Public Affairs and Strategic Communications Officer September 27, 2012. Strategic Communications Plan Purpose. Create awareness and support for division’s vision, mission, goals and values

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Strategic Communications Plan

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  1. Strategic Communications Plan Board Work session – Part II Phil GiaramitaPublic Affairs and Strategic Communications OfficerSeptember 27, 2012

  2. Strategic Communications PlanPurpose • Create awareness and support for division’s vision, mission, goals and values • Strengthen operational effectiveness • Promote division’s public information responsibilities • Enhance two-way communications channels to inform improvements

  3. Strategic Communications PlanOutreach Efforts • Key advisory groups • New web site and other technologies • Community conversations

  4. Strategic Communications PlanSWOT (Strengths, Weaknesses, Opportunities, Threats)

  5. Strategic Communications PlanSample of SWOT Results

  6. Strategic Communications PlanSample of SWOT Results

  7. Strategic Communications PlanDifference Between Communications and Strategic Communications

  8. Strategic Communications PlanBenefits • Discipline and consistency • Broaden audiences and audience participation • Identify and use all available resources • Align communications, operations, and strategy

  9. Strategic Communications PlanOutcomes • Unified team approach throughout organization • Enhanced community participation in critical issue decisions • Involvement of multiple community partners to enhance citizen, workforce and college readiness • Increase in resources available to teachers, students and families

  10. Strategic Communications PlanSWOT Activity and Discussion

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