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Strategic Communications The Information Battlefield

Strategic Communications The Information Battlefield. Lieutenant General William B. Caldwell, IV Commander U.S. Army Combined Arms Center. Agenda. Iraq Overview Strategic Communication (STRATCOM) Non-State Actors’ use of STRATCOM STRATCOM’s Supporting Capabilities and Examples

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Strategic Communications The Information Battlefield

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  1. Strategic CommunicationsThe Information Battlefield Lieutenant General William B. Caldwell, IV Commander U.S. Army Combined Arms Center

  2. Agenda • Iraq Overview • Strategic Communication (STRATCOM) • Non-State Actors’ use of STRATCOM • STRATCOM’s Supporting Capabilities and Examples • Information Operations • Public Affairs • Defense Support to Public Diplomacy • Question and Answer

  3. Report from Iraq

  4. STRATCOM Defined Focused United States Army efforts to understand, engage, and enhance credibility with key audiences to promote awareness, understanding, commitment, and ultimately positive action in support of the Army.

  5. Importance of STRATCOM “Victory in the long war ultimately depends on strategic communication by the United States and its international partners….” - 2006 Quadrennial Defense Review

  6. STRATCOM The Next Warfighting Function?

  7. Victimization Theme It’s About the Oil Disgrace and Humiliation Crusade against Islam - Courtesy of the Center for International Issues Research

  8. Effects on Target Audience • Alienates US from Iraqi population • Persuades Iraqis that US is not in Iraq to help Iraqis • Undercuts US moral authority in eyes of foreign audiences • Aids recruitment efforts; now include women • Provokes global Muslim anger • Validates Jihadist claim that US is at war with Islam - Courtesy of the Center for International Issues Research

  9. STRATCOM’s Supporting Capabilities Defense Support to Public Diplomacy Public Affairs Information Operations Campaign Plan

  10. Information Operations • Integrated employment of • electronic warfare • computer network operations • psychological operations • military deception • operations security • In concert with specified supporting capabilities • To • influence • disrupt • corrupt • usurp • protect

  11. Good IO Bad IO

  12. STRATCOM’s Supporting Capabilities Defense Support to Public Diplomacy Public Affairs Information Operations Campaign Plan

  13. 4 B’s of the Media • Be Honest • Be Open • Be Relevant • Be Ready

  14. Share the Story

  15. the Share Story Situation on the Ground in Iraq American Public's Understanding/ Perceptions Gap Media Reduced Embeds Filters Media Time Distance PA Channels

  16. The Solution: Share the Story • Purpose: Inform, Educate and Empower • By Sharing the Story…Contact leads to Confidence • Contact = Confidence • Soldiers with the Iraqis • Soldiers with the American Public

  17. The Methods • MNF-I Website: Servicemember Stories • Radio and TV engagements with local networks • Conference Calls w/ service organizations, veteran's organizations, schools and public servants • Video Teleconferences w/ military affiliated organizations, city councils, school assemblies, college symposia • Hometown engagements

  18. STRATCOM’s Supporting Capabilities Defense Support to Public Diplomacy Public Affairs Information Operations Campaign Plan

  19. Public Diplomacy & Al Qaeda “…I say to you: that we are in a battle, and that more than half of this battle is taking place in the battlefield of the media. And that we are in a media battle race for the hearts and minds of our Umma.” - Ayman al-Zawahiri, Al Qaeda

  20. Questions

  21. General George C. Marshall “In our democracy where the government is truly an agent of popular will, military policy is dependent on public opinion, and our organization for war will be good or bad as the public is well informed or poorly informed regarding the factors that bear on the subject.”

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