Digital Marketing course

1. DIGITAL MARKETING

2. Modules in Digital marketing We have huge list of topics which you can learn and be a professional in this industry of digital marketing. SEO (search engine optimization): In this part, you will get to know about ranking your website on the top searches in google organically. SEM (Search Engine Marketing): In this part, you will get to know about ranking website by paid ways and targeting audiences. SMO (social media optimization): In this part, you will get to know about marketing on social media organically. SMM (Social media marketing): In this part, you will get to know about marketing on social media in a paid way also targeting and re-targeting audience. E-Mail Marketing: In this part, you will get to know about how to make mail user list and send them mails in order to get efficient clicks. Mobile Marketing: In this part, you will get to know about marketing through mobiles like SMS marketing, app marketing etc. Web Analytics, tag manager and many more tools.

3. DIGITAL MARKETING Digital Marketing is the essential cycle by which a business makes, sorts out, and shares new satisfied for online crowds to drive deals and gain new clients. It is the trading of client consideration through different diverts and in different arrangements. A strategy for correspondence incorporates the utilization of wired and remote innovation.

4. BENEFITS OF DIGITAL MARKETING

5. SEARCH ENGINE OPTIMIZATION (SEO) SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

6. 3 TYPES OF SEO  White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings.  Black hat SEO techniques are villains — tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines.  Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). For example, creating quality content (white hat) and buying backlinks to it (black hat).

7. SEO IS DIVIDED INTO 2 PARTS On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. Off-page SEO (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.

8. SEARCH ENGINE MARKETING (SEM) SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

9. SOCIAL MEDIA OPTIMIZATION (SEM) • Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

10. SOCIAL MEDIA MARKETING (SMM) • Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

11. ADVANTAGES OF SOCIAL MEDIA MARKETING Increased Brand Awareness  More Inbound Traffic Improved Search Engine Rankings  Higher Conversion Rates  Better Customer Satisfaction Improved Brand Loyalty More Brand Authority Cost Gain Marketplace Insights Thought Leadership Increased Brand Awareness More Inbound Traffic Improved Search Engine Rankings Higher Conversion Rates Better Customer Satisfaction Improved Brand Loyalty More Brand Authority Cost- -Effective Gain Marketplace Insights Thought Leadership Effective

12. DISADVANTAGES OF SOCIAL MEDIA MARKETING Not Built For Businesses Negative Feedback And Tarnish Brand Name Heavily Rely On Ads Low ROI Time-Consuming Need To Stay Engaged And Active Difficult To Measure Security And Privacy Policy Issues Doesn’t Work For All Group Of People  Limited Only To Social Media Platforms

13. E-MAIL MARKETING Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

14. ADVANTAGES OF E-MAIL MARKETING Cost-effective Scalable Shareable Conversions and increased sales Measurable Environmentally-friendly

15. DISADVANTAGES OF E-MAIL MARKETING Spam Undelivered emails Design problems Size issues

16. MOBILE MARKETING Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

17. E-COMMERCE MARKETING Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

18. AFFILIATE MARKETING Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser.

19. PROGRAMMATIC ADVERTISING Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. Programmatic advertising makes it possible to purchase and place ads, including targeted advertising content, in less than a second.

20. CONVERSION RATE OPTIMIZATION Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.

21. ONLINE REPUTATION MANAGEMENT Online reputation management is a practice of structuring a brand's reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. For a user, the brand must display or provide correct solutions for their queries.

22. GOOGLE TAG MANAGER Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Components of Google Tag Manager • Tag: A tag is code that send data to a system such as Google Analytics. • Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, any tags that reference that trigger will fire. • Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date. • Data layer: Tag manager implements a data layer to temporarily hold values in the client so that they can be used by tags, triggers, and variables.

23. GOOGLE ANALYTICS Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

24. Google Search Console It was launched in June 2005 as Sitemaps, an XML tool. Google Webmaster Tools - now Google Search Console - is a free tool by Google that allows users to check how their website is performing in the search results and whether it experiences any issues that can affect that performance.

25. THANK YOU FOR WATCHING BY MANSI GARG