Digital Marketing Course Pay Per Click
Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked.
This course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.
This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will: Have knowledge and expertise on various aspects of Pay Per Click advertising. Be familiar with the auction model, ranking algorithms, and post-click activity.
Understand the differences between various search engines and how each one can affect a campaign. Be able to assess the market shared by the search engines. Analyze past and future Pay Per Click trends.
Define, measure, and compare keywords and choose the best to fit the advertising model. Have strong awareness of campaign settings, how to structure a campaign, and pricing models. Be proficient in writing your own ads, developing landing pages, and using ad groups.
Review the market trends to decipher which PPC campaign works for other marketers. Track clicks and the Return on Investment to determine success for each campaign.
This course is best suited to professionals who want to learn and specialize in Pay Per Click to boost their digital marketing skills. The certification is most beneficial for: Business Owners Entrepreneurs
Marketing Professionals Freelancers Graduates
There is no eligibility criteria for this course as such. You can take up this course if you are : Sales and Marketing Professionals Digital Marketers
Working Executives who want to switch to a career in Digital Executives who want to enhance their marketing knowledge
Small Business Owners looking at adopting digital tools to enhance their businesses Flexible (read freelance) career seekers. Work from home professionals
Students passing onto their Final year of graduation Graduates from any discipline