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Digital Marketing Course

NIIM provides the best digital marketing course in Delhi. Get the more details www.niim.co.in. Contact us 8882222261,8882222231

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Digital Marketing Course

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  1. DIGITAL MARKETING COURSE INSTITUTE Website: www.niim.co.in

  2. BASIC Of DIGITAL MARKETING • What is Marketing? • What is Digital Marketing? • Understanding the Process of Marketing • How Digital Marketing Wins Over Traditional Marketing • Understanding the Process of Digital Marketing • About Increasing Visibility • - What is Visibility? • - Visibility Types • - Visibility with Examples • About Visitors engagement • - What is Engagement • - Importance of Engagement Website: www.niim.co.in

  3. - Engagement with Examples • About Bringing Targeted Traffic • - Inbound • - Outbound • About Conversion Leads • - Conversion Types • - Understanding the Process of Conversion • About Retention • - Importance of Retention • - Retention Types • About Performance Evaluation • - Importance of Performance Evaluation • - Tools Needed Website: www.niim.co.in

  4. SEARCH ENGINE OPTIMIZATION • Basics of SEO • SEO Research & Analysis • On-Page Optimization • Off-Page Optimization • SEO Tools • SEO Reporting • Local Listing(SEO) Website: www.niim.co.in

  5. PPC (Per-Pay-Click) • Google ADWORD (Overview) • Understanding Google ADWORD Algorithm • Creation of Search Campaign • - Creating Ad-groups • - Creating Ads • Tracking Performance & Conversions • Optimize Search Campaigns • Creating Display Campaigns • Optimize Display Campaigns • Concept of Remarketing Continue….. Website: www.niim.co.in

  6. GOOGLE ANALYTICS • Introduction to Google Analytics • How does it Work? • Understanding the Account Structure • Google Analytics Insight • Starting with Analytics • Set Up an Account • Adding Analytic Code in Website • Understanding Cookie Tracking • Integrating ADWORD & ANALYTIC Accounts • Monitoring Traffic Resources Website: www.niim.co.in

  7. SOCIAL MEDIA MARKETING • Introduction of Social Media • How Social Media Marketing is Different than Other Forms of Internet Marketing? • Marketing on Social Media Websites • - Facebook Marketing • - LinkedIn Marketing • - Twitter Marketing • - Video Marketing Website: www.niim.co.in

  8. E-MAIL MARKETING • What is E-mail Marketing? • How Does it Work? • Sending Bulk E-mails ONLINE ADVERTISING • What is Online Advertising? • Types of Online Advertising • Display Advertising • - Banner Ads • - Rich Media Ads Website: www.niim.co.in

  9. ECOMMERCE MARKETING • What is Ecommerce? • Top Ecommerce Websites Around the World • Ecommerce Scenario in India • How to do SEO of an Ecommerce Website? • Using Affiliate Marketing to Promote Your Ecommerce Business CONTENT MARKETING • Introduction • Objective of Content Marketing • Understanding Keyword Research • Optimize Content for Search Engine • Promoting Content to Increase Traffic, Engagement & Sales. Website: www.niim.co.in

  10. DOUBT SESSION & • AFFILIATE MARKETING • What is Affiliate Marketing? • 3 A’s of Affiliate Marketing • How People Makes Tons of Money with Affiliate Marketing? • Affiliate Marketing Scenario in India • Some of the Top Network in the World • ADSENSE & BLOGGING • What is Ad-sense? • How to Get Approved for Ad-sense? • Ad-sense Account Interface • Placing Ads on Your Blog Website: www.niim.co.in

  11. AN Advanced Digital Marketing Course Institute Website: www.niim.co.in

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