digital marketing by shananda dey n.
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Digital Marketing Course - PowerPoint PPT Presentation

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Digital Marketing is an umbrella term consist of multiple modules Like Adword platform, SEO and social media promotion. Keyword and search engine concept also explained.It has multiple future scope for any learner.

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digital marketing by shananda dey


Pace Career Academy


  • Marketing
  • Evolution in Marketing
  • Introduction to Digital Marketing
  • Traditional Marketing VS Digital Marketing
  • Digital Marketing Channels.
  • Search Engine
  • Keyword
  • Adword Platform
  • Adword Account Work structure
  • Search Engine Auction Strategies.
  • Different Types of Advertisement campaign
  • Google Analytics.
  • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  • Major Role Player in Marketing:
  • Consumer (Demand)
  • Seller (Supplier)
  • Marketplace/ Platform.
introduction to digital marketing
Introduction to Digital Marketing
  • Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.
  • Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
  • Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive
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