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Searching information and evaluation of Internet: - a Chinese academic user survey

Searching information and evaluation of Internet: - a Chinese academic user survey. Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,100871 dongxy@gsm.pku.edu.cn. Introduction. The project sponsored by UNESCO and China National Foundation of Social Sciences

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Searching information and evaluation of Internet: - a Chinese academic user survey

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  1. Searching information and evaluation of Internet: - a Chinese academic user survey Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,100871 dongxy@gsm.pku.edu.cn

  2. Introduction • The project sponsored by UNESCO and China National Foundation of Social Sciences • Continuous to the survey conducted in 1998 • Data collected from PKU, ISTIC and Zhe Jiang Information Centeer

  3. Research method • 706 questionnaires were collected, including online • Data processed by SPSS

  4. Outline of research • The background of the Internet users • The state-of-the-art of using Internet • Information seeking behavior • The users’ evaluation of Internet resources • The users’ expectation of Internet services

  5. The background of the Internet users

  6. Academic group is the biggest one

  7. Distribution by professions

  8. The Gender of user group

  9. Young people is the biggest group

  10. User’s distributions in social sciences, humanities and sciences

  11. User distributions with science background

  12. Distribution by incomes

  13. 2. The state-of-the-art of using Internet

  14. History of using Internet

  15. The time spending on Internet each week

  16. 3. Information seeking behavior in using Internet

  17. Channels of obtaining information

  18. Services to be used

  19. The languages to be accessed from Internet

  20. 4. The users’ evaluation of Internet resources

  21. The gap between Chinese and English Websites

  22. Quantity difference(1998/2002)

  23. Quality difference(1998/2002)

  24. The usefulness of Internet resource to your work

  25. The consensus from different educational backgrouns

  26. Difficulties of accessing Internet (%)

  27. The consensus from different educational background

  28. 5. The users’ expectation of Internet services

  29. From your teaching and research experience, which kind of Internet resources do you need most?

  30. From your teaching and research experience, which conditions are indispensable for a high quality network?

  31. Conclusion(1) • The group with higher academic degree, spending more time and have higher comments on Internet • Income is not the key factor affecting the usage of Internet • The searching behavior is hybrid, Internet is a supplement to traditional information resources

  32. Conclusion(2) • Internet is helpful to narrowing the knowledge gap • The user pay more attention to Internet content rather than its format, authority and validation is the main concern for the quality • Intermediary have big space in providing value added services

  33. Further study • the regional divergence of using Internet among academics, particularly between developed and developing areas in China • the patterns of information seeking behavior of different target groups need to be explored

  34. Thank you very much

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