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Presented by: Luis Carrera Richard Gonzalez Jimmy Sanabria Miriam Lopez

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Presented by: Luis Carrera Richard Gonzalez Jimmy Sanabria Miriam Lopez Regina Prieto Rosie B. Villanueva. Tuesday, April 15, 2003. Chicago Tribune. TRIBUNE One of country’s premier media companies Businesses in publishing, broadcasting and on the Internet

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Presentation Transcript
Presented by:

Luis Carrera Richard Gonzalez

Jimmy Sanabria Miriam Lopez

Regina Prieto Rosie B. Villanueva

Tuesday, April 15, 2003

chicago tribune
Chicago Tribune
    • One of country’s premier media companies
    • Businesses in publishing, broadcasting and on the Internet
    • Reaches more than 80 percent of U.S. households
    • Only media company with newspapers, television stations and Web sites in the nation’s top three markets
  • Tribune’s CEO and President is Dennis J. FitzSimons.
  • Tribune's Divisions in Three Industry Segments
    • Publishing
    • Broadcasting and Entertainment
    • Interactive

Build businesses that inform and entertain our

customers in the ways, places and

at the times they want.

chicago divisions
Chicago Divisions

Broadcasting and Entertainment Division

  • 26 Major-market television stations (WGN, CLTV, KTLA and Superstation WGN on national cable)
  • Ownership in multiple radio stations (WGN-AM)
  • Ownership of Chicago Cubs baseball team

Publishing Division

  • Nation’s second-largest newspaper publisher in terms of revenue and No. 3 in total circulation
  • Operates 12 market-leading daily newspapers such as
    • Los Angeles Times
    • Chicago Tribune
    • Newsday
  • Plus targeted publications Spanish-language newspapers
    • La Opinion
    • Exito
    • Hoy
    • El Sentinel.
divisions cont d
Divisions Cont’d
  • Tribune Interactive operates approximately 50 interactive news and information web sites
  • Sites rank among the top 20 in the news and information networks in the country.
  • Some of the sites are:,,

tribune general environment
Tribune – General Environment
  • Demographics
    • Younger audiences (18-34) and minorities offer unique challenges
  • Technological
    • Major player in the evolving markets
    • Leading Trend Setters
  • Economical
    • Cost Cutting
    • Reduced Advertising Expenses (all industries)
  • Regulatory
    • Digital Broadcasting
    • Relaxed cross-ownership rules and TV-ownership capitals
  • Merger & Acquisition Trend
    • Publishing highly fragmented
    • Increase circulation and achieve economies of scale
main competitors
Main Competitors


Tribune Co.

Knight Ridder

Dow Jones

New York Times







TV Stations






Web Sites












internal analysis
Internal Analysis
  • President and CEO

- Dennis FitzSimons (July 2001), promoted

from within after 19 years of service

  • Research and Development

- Demographic trends

- Technology

internal analysis continued
Internal Analysis (continued)
  • Computer Information Systems
    • Efficient
    • Links all three divisions
  • Loyalty to Employees
    • Required senior management to take a 5% salary cut
strengths and weaknesses
Strengths and Weaknesses
  • Strengths

- Innovator in digital media

- Increasing market share

- One of the largest media companies

- Strong legal team

  • Weaknesses

- Only operational domestically

- Possess low performing radio and TV stations

- Decreasing advertising sales

opportunities and threats
Opportunities and Threats
  • Opportunities

- Growing minority population

- Aging population

- Lower internet costs

- Changes in regulatory climate

  • Threats

- Continued economic recession

- Increasing globalization

- Fierce competition within industry

strategy formulation matching stage
Strategy Formulation(matching stage)

SPACE Matrix

-financial and industry strengths

Vs environmental stability and competitive advantage

-Competitive Quadrant: intensive, integration, joint venture

Boston Matrix

-goal: star status

-ex: product development-successful products (maturity)

strategy formulation matching stage1
Strategy Formulation(matching stage)

EI Matrix

-hold and maintain

-market penetration and product development

-ex: market penetration-economies of scale-

competitive advantage

Grand Strategy Matrix

-excessive resources


-ex: market development-good at what

it does

strategy formulation decision stage
Strategy Formulation(decision stage)
  • QSPM
    • Market development
    • Product development
    • Market penetration
    • Internal/External
    • Weights
    • Discarded-ex: increasing free cash flows
four strategies considered
Four Strategies Considered
  • Joint venture with Univision
  • Serving the International Latin Market
  • Internet to Replace Paper Version
  • Medical Web Site with Walgreen’s
four strategies considered1
Four Strategies Considered

1. Joint venture with Univision

  • Parallel Interests, similar company
  • Acquisitions in Radio – Hispanic Broadcasting
  • Existing Core Competencies
  • Lower Initial Cash Outlay
four strategies considered2
Four Strategies Considered

2. Serving the International Latin Market

  • Minority and growing International market in Central and South America
  • Antitrust legislation not as great an issue
  • Global Perspective
four strategies considered3
Four Strategies Considered

3. Internet to Replace Paper Version

  • Younger Readership
  • Lower costs for production and distribution
  • Speedier and more timely Delivery
  • Greater Detailed Information
  • Core competencies
four strategies considered4
Four Strategies Considered

4. Medical Web Site with Walgreen’s

  • Existing working partnership with Walgreen’s (Walgreen’s Presents RxTV)
  • Small initial capital outlay
  • Core Competencies to design and operate web-sites
our choice of alternative
Our Choice of Alternative
  • Joint venture with Univisión
  • Leading Spanish-Language media company in USA
  • Univisión’s programming base
  • Strong Management Information System
  • Reputation of Univisión
our choice of alternative1
Our Choice of Alternative
  • Sabado Gigante (Giant Saturday)
  • Univision has premiere Spanish-language website.
  • Hispanics are largest minority and most rapid growing
  • Galavision is the largest Hispanic cable network in the U.S.
  • Univision’s radio programming
  • Both companies have strong R & D departments.
  • Change cultures and structure of organizations
  • Linking management information systems
  • Hiring more competent bilingual staff
  • No major acquisitions needed
  • Use major existing assets
  • Controlling committee will have equal say
  • Bringing legal aspects together