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Final Project. FOODIENATION.COM A MEMBERSHIP WEBSITE DEDICATED TO DISCOUNTED DINING AT THE AREA’S BEST RESTAURANTS. Jon Cotrone OPIM 5894 Web Design and Evaluation Professor Dowding February 4, 2010. Table of contents. Overview Target Audience Competitive Analysis Expert Analysis

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final project

Final Project

FOODIENATION.COM

A MEMBERSHIP WEBSITE DEDICATED TO DISCOUNTED DINING AT THE AREA’S BEST RESTAURANTS

Jon Cotrone

OPIM 5894 Web Design and Evaluation

Professor Dowding

February 4, 2010

table of contents
Table of contents
  • Overview
  • Target Audience
  • Competitive Analysis
  • Expert Analysis
  • Data Collection
  • Data Analysis
  • Conclusions and Recommendations
overview
Overview
  • Foodienation.com is a membership website that offers discounts to some of the areas best restaurants
  • For a $10 monthly fee, the site provides a 30-50% discounts on restaurants off nights (Mon-Wed)
  • Since this is strictly an online business the design and usability of the site is extremely important
  • The companies value proposition is that it offers an unlimited amount of restaurant visits per month for the same fee, it also offers rare access to top restaurants at a discount.
target audience
Target Audience
  • The sites target audience consists of two distinct demographics
  • The first is the 25-35 year old, both male and female, this group is targeted because of their time, lack of family responsibility and increasing income
  • The second group is the 55-75 year old both make and female, this group is targeted for very similar reasons: its time, independence from family and work responsibility and financial independence
  • The site will strongly promote purchasing memberships (i.e. 6 months for $50) as gifts which broadens our audience to a very wide demographic
competitive analysis
Competitive Analysis
  • As a restaurant related website I choose to do a competitive/comparative analysis with two popular websites of a similar nature, one national and one local
  • Restaurant.com is a site that offers $25 coupons for $10, netting the customer $15, this is a national site
  • WFAS radio station has a similar “restaurant of the week” page facilitated by a third party
  • Reastuarant.com looks very professional and has quality usability, the WFAS page looked more like a template and required many improvements.
expert analysis
Expert Analysis
  • Restaurant.com was used for both the Heuristic and checklist expert analysis
  • Hueristics was a great tool for reviewing the site in a big picture/macro context and showed that, overall the site had strong design and usability
  • The project checklist allowed me to realize some specific/micro design deficiencies that likely would have been overlooked, the site fared well overall
  • While both methods offered important contributions both also had areas that were not applicable to my project, utilizing both tools were key to this review
data collection
Data Collection
  • The data collection was administered through a series of task based activities
  • The subject was provided with a wire frame version of my site in order to accomplish the tasks
  • I was the moderator and I read a script to each subject including the actual tasks
  • The tasks were completed in a prioritized order
  • I did not assist during the activity and I only discussed feedback after tasks were completed
data analysis
Data Analysis
  • The expectations of a high success rate were not met
  • Instead of the sites infancy providing an easier case, it proved more difficult
  • I learned of some very important deficiencies in the site design throughout the data collection process
  • Two major objectives of my site were ambiguous
  • When they stumbled, the younger demographic stumbled on clarity more than functionality
  • The older demographic stumbled on both
conclusions recommendations
Conclusions & Recommendations
  • Customer service clarification
  • Improve clarity of site concept
  • More white space
  • Bigger fonts
  • Fewer and bigger pictures
  • Pictures with more relation
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FoodieNation

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FIRST MONTH FREE!

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Join for discounts of 30-50% to your area’s finest restaurants. Our members are foodies who enjoy dining out and like to try different restaurants and cuisines.

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FoodieNation

Login

Not a member-

Join now!

Search restaurants

Suggest a restaurant

Gift a membership

Join-

FIRST MONTH FREE!

Our story

Restaurant

selection

process

Mission

Policy

About us

Search by restaurant

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Search by cuisine

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Markets Contact us FAQ’s Media