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Enhancing Customer-Centered Design for GT Accounting Technologies Website

This final project by Beverly O’Keeffe showcases the development of GT Accounting Technologies' website, focusing on customer-centric design. Explore GTAT's background, design considerations, and recommendations for improvement, such as adding a home page button and optimizing load times. Learn about GTAT's services in Alberta, Canada, and the importance of a professional, scalable, and user-friendly website to attract new clients and enhance the client experience.

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Enhancing Customer-Centered Design for GT Accounting Technologies Website

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  1. FINAL PROJECT By Beverly O’Keeffe GT Accounting Technologies

  2. Introduction • The purpose of the presentation today is to demonstrate how…. The development of the GT Accounting Technologies (GTAT) web site was built upon and around a customer-centered design.

  3. Topic One - Background • GTAT is a new company. • GTAT provides accounting/bookkeeping services in Alberta, Canada to small and mid-sized companies. • GTAT is currently a one-person, at home operation.

  4. Topic Two – Design Considerations • Professional Image • Simple site to Support • Scalable • Inexpensive • Offers stickiness and draws new clients. • Provides a way for clients to send in their accounting files.

  5. GTAT Home Page

  6. GTAT Secondary Pages

  7. ATS Scores • Highest ranking immediacy • Lowest ranking freshness

  8. CONCLUSION • Add home page button to top navigation bar • Bottom navigation bar bigger for seeing impaired • Better load times • Screen size bigger

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