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Internet Advertising in Real Estate: Future and Risks

Discover the potential of internet advertising in real estate, currently accessible by millions, existing on over 4000 sites. Learn why concerns arise with fragmentation and non-traditional services gaining ground. Stay ahead to protect our inventory and industry.

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Internet Advertising in Real Estate: Future and Risks

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  1. What is Internet Advertising? An inexpensive new medium Accessible by 20,000,000 users Exists now, wave of the future

  2. In what form does it currently exist? Over 4000 current real estate “sites” Each site offers few listings Number was less than 200 9 months ago Site sponsors: Newspapers/magazines National and regional brokers Non traditional R.E. organizations

  3. Why should I be concerned? Continued fragmentation will weaken one of our strongest assets, our inventory Continued fragmentation will allow non traditional services to gain a foothold Non traditional services are not necessarily “REALTOR Friendly”

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