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‘Talkin’ ‘bout my generation!” Generation Y and the challenge of graduate employability. Dr Paul Redmond GEES Conference 2008, Edinburgh. “Each generation is a new people.”. Alexis de Tocqueville. “The key question to ask is not how old people are, but when they were young.”. Putman, 2000.
Dr Paul Redmond
GEES Conference 2008, Edinburgh
Alexis de Tocqueville
‘CORPORATE BRAIN DRAIN – arguably the single most concerning impediment to long-term sustainable growth ... The contributing forces are: an ageing talent pool combined with a diminished pipeline [plus] a changing market landscape that requires new perspectives and skill’. Deloitte, Generational Talent Management
‘There is a damaging disconnect between young people and organisations. A disconnect between the training of today and the workplaces of tomorrow, and between the changing values of young people and the organisational cultures that they encounter. At the heart of this disconnect is a lack of understanding on both sides.’
“In the boardroom bunkers and in the cubicle-filled trenches, the early skirmishes of the next war are being fought. For the moment, most of the action is guerrilla warfare - brief raids in which the companies under attack are often unaware that they've been hit. Ultimately, though, the war will be global, and for businesses, the stakes will be success and perhaps even survival.”
McKinsey, ‘The War for Talent’
Graduate Recruitment Manager, KPMG (FT, 14/3/07)
Status and job titles matter.
Currently comprise 87% of all CEOs and senior management.
“Anything can happen when you turn up to work.”
Grew up during a time of strong political leadership.
Largest group now in the workforce.
Confident and independent, but concerned about work-life balance.
“They just don’t have any loyalty – what’s the point in bothering to recruit them if they are going to leave within two years?” – Graduate Recruiter
Bibb, S., Walker, S., James, J. (2008).
“Contrary to assertions that Gen Y are flighty and don’t want to stick at a job, research shows that if they are getting what they want they will stay, and they will be loyal.”
Talent Smoothie, 2008
72% of finalists said they would have to feel happy with an employer's ethical record.
Work = ‘The Apprentice’ x ‘Dragons’ Den’
(Ability & performance are the only acceptable Gen. Y measures).
Generation Y will challenge you frequently.
And they will quit.
Motivational leadership (i.e. McGregor’s ‘Y’ not ‘X’)
To learn through coaching and mentoring
Opportunities for learning and developing
On-going development and support
Facilitated and experiential learning
Face-face rather than e-Learning!
(Bibb, James, Walker, 2008).
Rule 2:The worldwill not care about your self-esteem. The world will expect you to accomplish something before you feel good about yourself.
Rule 5: Flipping burgers is NOT beneath your dignity. Your grandparents had a different word for burger-flipping - they called it OPP-OR-TUN-ITY.
Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way paying your bills, cleaning your clothes and listening to you talk about how cool you are. So, before you save the rain forest, try delousing the closet in your own room.
Rule 8: Your school may have done away with winners and losers, but life has not. In some schools they have abolished fail grades and they give you as many times as you want to get the right answer.This doesn't bear the slightest resemblance to anything in real life.
Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you find yourself. Do that in your own time.