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‘Talkin’ ‘bout my generation!” Generation Y and the challenge of graduate employability. Dr Paul Redmond GEES Conference 2008, Edinburgh. “Each generation is a new people.”. Alexis de Tocqueville. “The key question to ask is not how old people are, but when they were young.”. Putman, 2000.

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talkin bout my generation generation y and the challenge of graduate employability

‘Talkin’ ‘bout my generation!” Generation Y and the challenge of graduate employability.

Dr Paul Redmond

GEES Conference 2008, Edinburgh

slide4

‘Idealist’

‘Reactive’

‘Civic’

‘Adaptive’

slide6

‘CORPORATE BRAIN DRAIN – arguably the single most concerning impediment to long-term sustainable growth ... The contributing forces are: an ageing talent pool combined with a diminished pipeline [plus] a changing market landscape that requires new perspectives and skill’. Deloitte, Generational Talent Management

demos 2006
Demos, 2006

‘There is a damaging disconnect between young people and organisations. A disconnect between the training of today and the workplaces of tomorrow, and between the changing values of young people and the organisational cultures that they encounter. At the heart of this disconnect is a lack of understanding on both sides.’

mckinsey the war for talent

“In the boardroom bunkers and in the cubicle-filled trenches, the early skirmishes of the next war are being fought. For the moment, most of the action is guerrilla warfare - brief raids in which the companies under attack are often unaware that they've been hit. Ultimately, though, the war will be global, and for businesses, the stakes will be success and perhaps even survival.”

McKinsey, ‘The War for Talent’

demand has expanded but the absolute amount of top talent has remained static

“Demand has expanded, but the absolute amount of top talent has remained static.”

Graduate Recruitment Manager, KPMG (FT, 14/3/07)

boomers
Largest gen. in history - 35% of workforce

Defined by post-war optimism and values

Ethos: hard work; loyalty; rewards

Family-orientated.

Boomers
boomers12
Boomers

Status and job titles matter.

Time-served.

Currently comprise 87% of all CEOs and senior management.

“Anything can happen when you turn up to work.”

generation x the reactives
Blurring of traditional boundaries.

End of Cold-War certainties.

Lack of clarity – at home, work and in the world.

Loyal to profession, not necessarily to employer.

Generation X – the Reactives
x the lost generation
X - The Lost Generation

Grew up during a time of strong political leadership.

Largest group now in the workforce.

Confident and independent, but concerned about work-life balance.

‘Digital Immigrants’.

generation y characteristics
Connected …24/7

Self-confident

Optimistic

Independent

Bored by routine

Entrepreneurial

Goal oriented

‘Digital Natives’

Generation Y – characteristics
gen y aspirations
Gen. Y – aspirations
  • 3Cs: Change, Challenge and Choice.
  • Sense of purpose and meaning.
  • Access to mentors and other company champions.
  • Open social networks that embrace open / honest communication.
bibb s walker s james j 2008

“They just don’t have any loyalty – what’s the point in bothering to recruit them if they are going to leave within two years?” – Graduate Recruiter

Bibb, S., Walker, S., James, J. (2008).

talent smoothie 2008 t

“Contrary to assertions that Gen Y are flighty and don’t want to stick at a job, research shows that if they are getting what they want they will stay, and they will be loyal.”

Talent Smoothie, 2008

t

3 career means a cause

#3. ‘Career’ means a cause.

72% of finalists said they would have to feel happy with an employer's ethical record.

GRADFACTS

4 ber competitive and entrepreneurial

#4. Über competitive and entrepreneurial.

Work = ‘The Apprentice’ x ‘Dragons’ Den’

8 equality transparency and fairness are paramount

#8. Equality, transparency and fairness are paramount.

(Ability & performance are the only acceptable Gen. Y measures).

10 you cannot be serious

#10. “You cannot be SERIOUS!”

Generation Y will challenge you frequently.

And they will quit.

gen y wants
Gen Y wants ...

Motivational leadership (i.e. McGregor’s ‘Y’ not ‘X’)

To learn through coaching and mentoring

Opportunities for learning and developing

Flexibility

On-going development and support

Facilitated and experiential learning

Face-face rather than e-Learning!

(Bibb, James, Walker, 2008).

bill s rules in which a boomer offers career advice to an audience of generation y students

Bill’s Rules! - In which a Boomer offers career advice to an audience of Generation Y students …

slide33

Rule 2:The worldwill not care about your self-esteem. The world will expect you to accomplish something before you feel good about yourself.

slide34

Rule 3:You will not make $40,000 a year right out of high school. You won’t be a CEO with a car phone until you earn both.

slide36

Rule 5: Flipping burgers is NOT beneath your dignity. Your grandparents had a different word for burger-flipping - they called it OPP-OR-TUN-ITY.

slide37

Rule 6:If you mess up, it is not your parents' fault, so don't whine about your mistakes, learn from them.

slide38

Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way paying your bills, cleaning your clothes and listening to you talk about how cool you are. So, before you save the rain forest, try delousing the closet in your own room.

slide39

Rule 8: Your school may have done away with winners and losers, but life has not. In some schools they have abolished fail grades and they give you as many times as you want to get the right answer.This doesn't bear the slightest resemblance to anything in real life.

slide40

Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you find yourself. Do that in your own time.

slide41

Rule 10: Television is not real life. In real life people actually have to leave the coffee shop and go to jobs.