1. GENERATION Y

2. GENERATION Y • Who is Generation Y? • It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y? 2) What does Generation Y find important? 3) What events have shaped Gen Y worldview? 4) What “turns off” Generation Y? 5) What are the critiques of Generation Y?

3. Characteristics - Globally concerned - open and accepting of diversity - tech savvy - the “knowledge worker” - concerned about safety - team players - multi-taskers - impatient

4. Values/ find important – Live first, work second – Social causes *poverty, environment * human rights – Flexibility – World travel – Diversity -- Experiential activity

5. Events/ Influences - Global terrorism - Columbine - high speed internet - text messaging - social networking - environmental concerns

6. “Turn offs” • Rigidity/ rules • Fear of technology • A dry, boring environment • Slow response time • Being “stuck” in a dead end job • Working first, living second

7. Critiques • Lazy • Self entitled • Overprotected/ coddled • Lack of resilience