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Creative Strategy

Creative Strategy. Advertising is about persuasion, and persuasion is an art and not a science. Bill Bernbach. Marketing strategy. Advertising strategy. Creative strategy. Executions Concept Media Budget Tone Proposition/Benefit

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Creative Strategy

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  1. Creative Strategy Advertising is about persuasion, and persuasion is an art and not a science. Bill Bernbach

  2. Marketing strategy Advertising strategy Creative strategy

  3. Executions Concept Media Budget Tone Proposition/Benefit Advertising Objective Target Market/Consumer Understanding Competition Product/service features Client/brand Marketing Plan/strategy

  4. Executions Concept Media Budget Tone Proposition/Benefit Advertising Objective Target Market/Consumer Understanding Competition Product/service features Client/brand Marketing Plan/strategy

  5. http://carcommercialfan.com/2010/08/tv-commercial-film-for-volkswagen-snow-plow-hd/http://carcommercialfan.com/2010/08/tv-commercial-film-for-volkswagen-snow-plow-hd/

  6. http://www.youtube.com/watch?v=Ug75diEyiA0 (Wendys)

  7. http://www.youtube.com/watch?v=w3LkWVqYecE&feature=related (bartles and jaymes)

  8. http://www.youtube.com/watch?v=NeK5ZjtpO-M (fed ex)

  9. http://www.youtube.com/watch?v=jtwh3nQP5Uo&feature=related (hai karate)

  10. http://www.youtube.com/watch?v=ErgdUhZteqw (alka seltzer)

  11. Wieden & Kennedy http://www.youtube.com/watch?v=0ZOm2YhOI4c • TBWA ChiatDay http://www.youtube.com/watch?v=WNL7543TELc Goodby • Crispin Porter Bogusky http://www.youtube.com/watch?v=7X4FQE0-FHM

  12. http://www.effie.org/winners/showcase/2009/2989

  13. What’s the sweet spot? • Brand insight: • Consumer insight: • = creative strategy…..?

  14. http://www.effie.org/winners/showcase/2010/4456

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