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Monster Beverage Corp. Founded in 1985 Previously known as Hansen Natural Corp Changed its name to Monster Beverage Corporation in Jan 2012 Headquartered in Corona, CA Takes up 1.4\% of the market Gained volume in 2012 Competitors lost volume Two reportable segments

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monster beverage corp
Monster Beverage Corp
  • Founded in 1985
  • Previously known as Hansen Natural Corp
    • Changed its name to Monster Beverage Corporation in Jan 2012
  • Headquartered in Corona, CA
  • Takes up 1.4% of the market
    • Gained volume in 2012
    • Competitors lost volume
  • Two reportable segments
    • DSD took up 95.6% of sales
    • Warehouse took up 4.4% of sales
monster beverage corp1
Monster Beverage Corp
  • Brands include:
    • Monster Energy
    • Hansen’s
    • Peace Tea
    • Worx Energy
    • Blue Sky
comparable companies
Comparable Companies
  • 10k describes them as “alternative” beverage category
    • Combines non-carbonated RTD beverages with “new age” beverages
  • Top 3 Competitors control 88% of the market
    • The Coca-Cola Company
    • Dr. Pepper Snapple
    • PepsiCo
    • Monster Beverage
operating expenses
Operating Expenses

Advertising & Promotional Expenses

  • From Income Statement:
  • $181.8 million of $600 million Operating Expenses comes from Advertising & Promotional Expenses
inventory
Inventory
  • From Balance Sheet:
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PP&E
  • From Balance Sheet:
intangibles
Intangibles
  • From Balance Sheet:
income taxes
Income Taxes
  • From Income Statement:
net sales
Net Sales
  • From Income Statement:
takeaways concerns
Takeaways & Concerns
  • Were not that many notes compared to large firms
  • However
    • Notes provided a good basis
sources cited
Sources Cited
  • Photos from Google images
  • Yahoo Finance: MNST
  • http://www.beverage-digest.com/pdf/top-10_2013.pdf
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