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Monster Beverage Corp. Founded in 1985 Previously known as Hansen Natural Corp Changed its name to Monster Beverage Corporation in Jan 2012 Headquartered in Corona, CA Takes up 1.4% of the market Gained volume in 2012 Competitors lost volume. Monster Beverage Corp. Brands include:

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monster beverage corp
Monster Beverage Corp
  • Founded in 1985
  • Previously known as Hansen Natural Corp
    • Changed its name to Monster Beverage Corporation in Jan 2012
  • Headquartered in Corona, CA
  • Takes up 1.4% of the market
    • Gained volume in 2012
    • Competitors lost volume
monster beverage corp1
Monster Beverage Corp
  • Brands include:
    • Monster Energy
    • Hansen’s
    • Peace Tea
    • Worx Energy
    • Blue Sky
comparable companies
Comparable Companies
  • Top 3 Competitors control 88% of the market
    • The Coca-Cola Company
    • Dr. Pepper Snapple
    • PepsiCo
    • Monster Beverage
value of equity estimation
Value of Equity Estimation
  • VEnt-VD=VEq
  • NFL (=VD) of $2,019,488
  • $3,691,635 - $2,019,488 = $1,672,147
  • VEq= $1,672,147
using analysts forecasts
Using Analysts’ Forecasts

((3.1-2.4)/2.4)(1/3)-1= 8.91%

mid year adjustment
Mid Year Adjustment
  • Because derivations assume payoffs occur at year-end…
    • Some analysts adjust to mid-year to approximate payoffs occurring evenly throughout the year
  • For Monster
    • (1+rEnt).5 * $3,691,635 = $3,910,520
sensitivity analysis
Sensitivity Analysis
  • Market Value of Monster (Mod 3): $11.5B ($11,213 + $300 [NFL])
  • According to this, sell in any scenario
takeaways concerns
Takeaways & Concerns
  • VEq= $1,672,147
  • According to sensitivity analysis
    • Sell in all scenarios
    • Most likely will adjust my EPM to make earnings forecast higher
      • Hopefully will alleviate the situation
sources cited
Sources Cited
  • Photos from Google images
  • Yahoo Finance: MNST
  • http://www.beverage-digest.com/pdf/top-10_2013.pdf