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Your Brand Your Value Proposition. What do you associate with this brand? Messages and ValuesQualityUnique features of product PackagingAdvertising/ Exposure. What Makes These Brands Great?. They are recognizable with established standards of excellence The product features are exciting and innovativeThey are constantly improving their productThey position
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1. Brand “Me”Market Yourself for Success
2. Your Brand … Your Value Proposition What do you associate with this brand?
Messages and Values
Quality
Unique features of product
Packaging
Advertising/ Exposure
3. What Makes These Brands Great? They are recognizable with established standards of excellence
The product features are exciting and innovative
They are constantly improving their product
They position & market their products for critical exposure
They plan for a great return on their investment
4. Your Unique Selling Proposition You must make a proposition to the employer: Buy ME, and you will receive a specified benefit.
The proposition must be unique; something other candidates cannot claim, or have not chosen to emphasize in their promotions.
The proposition must be so compelling that it motivates employers to act.
5. Your Personal Profile Highly competent and enthusiastic professional with extensive experience in project management and administration, corporate relations, event coordination, career services, and alumni relations in a university setting.
6. Another example – for your student Highly motivated, extroverted entry level human resource professional with entrepreneurial and management experience. Demonstrated strategic business planning and implementation of human resource strategies as owner of a successful small business.
7. Exercises – Now you try it!
8. Promote Your Brand In your current workplace …
Be visible and known in the organization
Seek out and develop mentoring relationships with leaders who have knowledge and experience relevant for your career interests
Build relationships with peers and colleagues, as well as those who are more senior than you
Recognize that every interaction in the organization is an opportunity to expand your network and build relationships
9. Promote Your Brand In your job search … cover/thank-you letters
Tailor to the jobs you are seeking
See the employer’s point of view … http://www.quintcareers.com/tutorial_52_ans.html
Quantify your accomplishments … http://www.quintcareers.com/tutorial_53c_ans.html
Send it TO someone … http://www.hooversonline.com
Samples … PROOFREAD! http://jobsmart.org/tools/resume/ctemp.cfm
10. Promote Your Brand In your job search … resume resources
Focus on accomplishments
Confessions of a Recruiting Director – great samples
ALWAYS continue to improve … http://www.quintcareers.com/improving_resume.html
Research the Do’s and Don’t’s … http://www.quintcareers.com/resume-dos-donts.html
Samples …PROOFREAD …no templates! http://www.quintcareers.com/resume_samples.html http://jobsearch.about.com/library/samples/blsampleResumes.htm
11. What did YOU do?? White Management Detasseling, Mahomet IL Summer 2000-2005
Owner/Manager
Provide contract-detasseling services to Monsanto and Alliance Production.
Responsible for hiring, retention, and supervision of 78 student employees annually.
Designed and maintained interactive web site containing job information, payroll status, etc.
Responsible for local payroll of $52,000.
12. Accomplishments!!! Owner/Manager, White Management Detasseling, Mahomet IL, Summer 2000-2005
Provide contract-detasseling services to Monsanto Seed Co. and Alliance Production, Inc.
Founded company with 10 employees and grew to 78 employees; average revenue started at $4,000 and grew to $25,000.
Responsible for hiring, retention, compensation and supervision of student employees.
Accountable for local payroll of $61,000.
Designed and maintained interactive web site containing job information, payroll status, etc.
13. Promote Your Brand Personal selling in your job and while searching!
Informational, phone, behavioral, evaluative, capacity and case style interviews. Prep for all!
Research the organization/person http://www.collegegrad.com/topemployers/
Practice, practice, practice … http://interview.monster.com/virtualinterview/campus/
Prepare for all aspects of the interview … http://www.collegegrad.com/intv/index.shtml
14. Where Do We Find Your Brand? Create your personal “Board of Directors”
Network, network, network
National/regional organizations
Career Centers
Online
Headhunters?
15. Selling the Product – What’s Your Price? Salary Calculators
http://www.salary.com/salary/layoutscripts/sall_display.asp
http://www.homefair.com/homefair/calc/salcalc.html
Negotiation
Get Paid What You’re Worth
(Pinkley & Northcraft, 2000, St. Martin’s Press)
http://jobsmart.org/tools/salary/sal-prof.cfm#HumanResources
http://www.nmt.edu/~shipman/org/noel.html
http://www.quintcareers.com/salary_negotiation.html
16. Questions Institute of Labor and Industrial Relations
www.ilir.uiuc.edu
Nell Madigan, Assistant Dean
217/333-1534,
nellm@uiuc.edu
Gentz Franz, Director of Development
217/333-1488
gfranz@uiuc.edu