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Sponsorship Models That Work

Sponsorship Models That Work. Megan Smith and Allison Wisneski of YNPN Grand Rapids. True or False : Sponsorship funding only comes from a sponsor organization’s charitable giving. What is a sponsor ? Provides underwriting support for programs and activities .

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Sponsorship Models That Work

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  1. Sponsorship Models That Work Megan Smith and Allison Wisneski of YNPN Grand Rapids

  2. True or False:Sponsorship funding only comes from a sponsor organization’s charitable giving. What is a sponsor? • Provides underwriting support for programs and activities. • Can be for a specific event, or year-round activities.

  3. FALSE! Sponsorship dollars may also come from Marketing/Advertising funds, which is a MUCH larger pot from which to draw.

  4. DEVELOPING A SPONSORSHIP PROGRAM Identify the key programs, events, and assets your chapter has to offer For both year-round and event focused sponsorships, look for low- or no-cost value adds Name/logo on website Slide listing sponsors at the beginning of each event Recognition of support on social media (Get Pictures!) Provide free memberships with each level, with option to donate to AmeriCorps members and giveaways at events if they don’t want to use them internally. Make sponsors a big part of your big annual event. YNPN-GR has highest level sponsors present our Leadership Awards and take photos with winners to post online. • Get creative! Look for opportunities in all you do. • Programs and events provide an opportunity for visibility and provides a return for sponsors in the form of community good will • Assets include social media, newsletters, emails, ready audience to listen to a short sponsor message at events True/False: Sponsors should get an annual report.

  5. TRUE! Maybe not a formal annual report, but please do provide a short annual summary of what you were able to accomplish with sponsor funding - # programs, # unique attendees, # of new members, # facebook followers, # hits on sponsor related posts, etc. This helps the sponsor justify a return donation the next year.

  6. Create sponsor solicitation materials for board members to use, and follow up • A short and quick training session will help everyone get comfortable making an ask. If you have a designated Development Chair, all the better! • Clearly outline the levels of sponsorship with the benefits of each. Make sure we are on the same page with expectations. • Get the checks in the door ASAP with gentle reminders. I often use the carrot of our next upcoming event, “We are really looking forward to working with you this year and we would love to recognize your support at our upcoming event. DO you think you can get us the funds in time to be included?” True/False: If a sponsor doesn’t connect with your program levels, move on to the next one quickly.

  7. FALSE! Work with them. If they’ve given you time to learn about YNPN, they are likely willing to engage in some way, you just have to figure out how. If the set levels aren’t right for a potential sponsor, try to listen to their needs and design a sponsor package that fits better. If it still isn’t a fit, ask for in-kind or other ways to support the org. It’s never really a no.

  8. Renew! Ask sponsors to come back! • Remind them of the good work we accomplished together and the great publicity and good will they got. • Make a renewal ask when they are most engaged and pleased. For YNPN-GR, that is after the Leadership Awards. We ask at the end of the event what each sponsor enjoyed and if they would consider sponsoring again. In our thank you for attending letters, we make sure to ask if they would be willing to secure their sponsorship for next year. Space is limited by the number of awards, so sign up early!

  9. Additional Sponsor Perks • Sponsor Spotlight in monthly newsletter • Sponsor list or logos on table toppers at happy hour “Apps provided by the generous support of our sponsors” • Highlighted job postings on YNPN job board • Promote an event or a special (of the sponsor company) four times a year on social media

  10. Stewardship • End-of-year/event video thank you card from attendees to sponsors • Extend invites to events/Luncheons • Send Thank You cards to sponsors signed by board • Invite sponsors to be presenters or speakers at events • Host sponsor brunch at the end of the year for those who renewed

  11. Other Sponsorship Options Event Sponsors In-Kind Sponsors Signature Sponsors Logo bar on everything Webpage T-shirts Emails Letters Flyers • Table Tents • Tickets to event • Can bring signs & handouts to event • Speaks at event • Printers • Caterers • Property/Event Space Owners • Entertainment

  12. Questions?

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