1. Sponsorship http://www.youtube.com/watch?v=v4ym1c4KRDc&feature=related

2. Why invest in sport?? • Sponsor name & product given publicity • Association developed between product and performer • Sponsor is associated in supporting the community or country • Reduces amount of tax paid by company

3. Advantages and Disadvantages of Sponsorship

4. When considering to sponsor Factors: • Success of team or individual • Popularity of sport, team or individual • Media coverage • Participation levels in the sport • Sustainability of the sport

5. Aspects that receive sponsorship • Events – competitions, finals, internationals • Governing Bodies and coaching schemes • Stadiums, stands, etc. • Amateur teams and/or individuals (training and equipment costs) • Professional teams and/or individuals

6. Ethical aspects of sponsorship

7. Institute of Sports Sponsorship (ISS) • Is a not profit making group of companies, run by a committee • Has links to Sport England and the Central Council for Physical Recreation (CCPR) • Aims: • Bring sports and sponsors together • Ensure companies receive a fair return on their investment • Try to preserve the traditional nature of sport • Run the Sportsmatch scheme with the government