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Next 15 2018 AGM

Explore industry shifts from ad-centric to tech-focused marketing, leveraging data, unified dashboards, AI, and real-time feedback for personalized, optimized content. Embrace change with a strategic approach to partnerships, acquisitions, and solutions.

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Next 15 2018 AGM

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  1. Next 152018 AGM

  2. Next 15 today

  3. Next 15 is a data-driven, technology-enabled, marketing services groupWHY?

  4. The old customer • Looking to manage campaigns to budget • Looking to reduce cost of campaign • Looking for the ‘big idea’ • Looking to integrate agency activity around ad campaigns • Looking to win awards • TV and print advertising • Seasonal campaigns • ‘Most valuable brand’

  5. The new customer • Looking to anticipate customer behavior • Looking to measure every activity and tie to business goals • Looking to optimize and re-optimize and re-re-optimize marketing spend • Looking to manage customer experiences across digital and traditional channels • Predictive analytics • Unified data dashboards • UX, single sign on, location-based services, NFC • ‘Always on’ content generation • Technology as a (Creative) service

  6. We operate in adisrupted industry • Advertising is no longer king • WPP, Omnicom and IPG all reliant on ad businesses/revenues • Advertising lens drives different view of technology, data and content • Idea-led agency model is no longer valid

  7. We operate in adisrupted industry • $500B industry now dominated by technology companies not media businesses • Mobile, video, messaging, content • AI/ML, data science, voice, bots, UX, cloud • Fundamental reskilling of an industry towards technology

  8. More change to come • Continued reinvention and reshaping of media (AT&T and Time Warner, Netflix $6Bn content spend, Amazon $3.5Bn, Facebook $1Bn) • Autogenerated content will be the new normal • Real-time feedback will reinvent concept of branding • Digital experience of a product or service will be is everything • Stream of new technologies to personalize and optimize content • Constant business redesign = new normal (Accenture, Deloitte Digital)

  9. Additional drivers • VC funding levels and stages (in 2017 $71.9Bn invested according to PwC) – trend towards fewer larger investments • State of M&A/IPOs – many tech companies waiting longer to IPO and often exiting through M&A instead • Pace of industry disruption – retail sector, automotive, healthcare, financial services all being disrupted by tech startups. Disruptor or disrupted?

  10. Our strategies • Work with and partner with, the companies disrupting our industry FB, Google, MSFT, Amazon • Build and buy technology-enabled content and data businesses • Develop higher level consulting organization able to deliver end-to-end solutions • Leverage US assets and partnerships

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