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eLearning Strategy - or Strategic eLearning?. Les Watson Pro Vice-Chancellor Glasgow Caledonian University les@gcal.ac.uk www.realcaledonian.ac.uk. Context. • Me • Technology • Market • Type of institution. Vision. It is the vision of GCU to be:

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slide1

eLearning Strategy -

or Strategic eLearning?

slide2

Les Watson

Pro Vice-Chancellor

Glasgow Caledonian University

les@gcal.ac.uk

www.realcaledonian.ac.uk

context
Context

• Me

• Technology

• Market

• Type of institution

vision
Vision

It is the vision of GCU to be:

• Entrepreneurial in all that we do

• Innovative in programmes, learning, research, and KT

• Inclusive of all sectors of society

• Responsive to the needs of individuals, business and industry

mission
Mission

It is the mission of GCU to be:

GCU will be entrepreneurial. We will change to be actively focused on exploring and creating opportunities to become Scotland’s most dynamic, confident, innovative, inclusive and responsive University, working in partnership with all our stakeholders in responding to and shaping their demand for our learning, research and consultancy services.

change
Change

“In the next 30 years more people will gain formal qualifications through education than since the beginning of history”

Ken Robinson

Out of Our Minds p.21

change1
Change

“Employers are complaining that academic programmes from schools to Universities simply don’t teach what people need to know and be able to do. They want people who can think intuitively, who can communicate well, work in teams, and are flexible, adaptable, and self-confident”

Ken Robinson

Out of Our Minds p.52

change2
Change

Disruptive

Initially provide worse performance than existing productsext

Sustaining

Improve the performance of current products

Text

Christensen C.M.

The Innovators Dilemma 1997

slide10

“A.... primary reason given by University Boards of Trustees and Presidents for investing money and time in an expensive technological infrastructure over the decades is to ‘revolutionise’ teaching & learning.”

Cuban L. Oversold and Underused

Computers in the Classroom 2002 p.130

Text

“As the evidence suggests, however, there has been, at best, modest to little impact on the teaching strategies commonly used.”

slide11

“When teachers adopt technological innovations these changes typically maintain rather than alter existing classroom practices”

Cuban L.

Oversold and Underused - Computers in the Classroom p.71

slide12

“We found little difference in computer use between veteran and novice teachers, between those with and without previous technical experience, or between men and women.”

Cuban L.

Oversold and Underused - Computers in the Classroom p.98

slide13

“From our research… these incremental changes in how teachers prepare for their lessons have occurred as a consequence of greatly enhanced accessibility to new technologies (especially computers).

Cuban L.

Oversold and Underused - Computers in the Classroom p.96

the tipping point
The Tipping Point

“Epidemics are, at their root, about the very process of transformation. When we are trying to make an idea, attitude. or product tip, we’re trying to change people in some small yet critical respect: we’re trying to infect them and sweep them up in our epidemic, convert them from hostility to acceptance. This requires special kinds of people.”

Gladwell M. The Tipping Point 2001 P.166

e learning strategy
e-Learning strategy

Is about change amidst uncertainty

What are the options

for strategy formulation?

e learning strategy1
e-Learning strategy

Design/Planning

formal, conceptual,

analytical, (visionary)

Options for strategy formulation

(from Mintzberg, Ahlstrand, Lampel Strategy Safari)

Cognitive/Learning mental process

emergent

Power/Cultural

collective,reactive,

negotiation

the levers of change
The Levers of Change

• Technology

• Environment

• People

strategic architecture
Strategic Architecture

People

Structure, skills, abilities

EIIR

Technology

Application and pervasiveness

Environment

Design and configuration

strategic actions
Strategic actions

People

C&IT restructuring, New Schools, Learning Services

EIIR

Technology

Network, OSS, My.Caledonian, HR, Finance, Timetabling, Blackboard

Environment

Learning Cafe

people e
People (e)

• Elisu

• APU

strategic actions1
Strategic actions

People

C&IT restructuring, New Schools, Learning Services

EIIR

Technology

Network, OSS, My.Caledonian, HR, Finance, Timetabling, Blackboard

Environment

Learning Cafe

technology e
Technology(e)

• More Blackboard users on a single module than any other University in the UK

• Delphi

•Blended approach

strategic actions2
Strategic actions

People

C&IT restructuring, New Schools, Learning Services

EIIR

Technology

Network, OSS, My.Caledonian, HR, Finance, Timetabling, Blackboard

Environment

Learning Cafe

environment
Environment

“Reform the environment;

Stop trying to reform the people.

They will reform themselves if the environment is right.”

Buckminster Fuller

environment1
Environment

“We shape our buildings,

and afterwards, our buildings shape us.”

Winston Churchill

strategic architecture1
Strategic Architecture

People

HR Strategy

EIIR

Technology

SAS, Library system

Environment

Learning Centre

people
People

entrepreneurial

change

creating (creative)

dynamic

confident

innovative

inclusive

responsive

people1
People

“So much of management consists of making it difficult for people to work.”

Caulkin S. “Give more power to the people”

Observer management 28/09/03

strategic architecture2
Strategic Architecture

People

HR Strategy

EIIR

Technology

SAS, Library system

Environment

Learning Centre

sas project
SAS project

• excellent customer service

• re-engineering delivery

• making best use of technology

• focusing the efforts of people

strategic architecture3
Strategic Architecture

People

HR Strategy

EIIR

Technology

SAS, Library system

Environment

Learning Centre

key points
Key points

• Link to other strategies

• Set direction

• Focus on action

•Allow for intuition

• Allow for learning

slide34

Text

“If you do what you’ve always done...

You’ll get what you always got”

E. Ahroni

slide35

Try theseCreative Destruction - Foster R. & Caplan S.Unleashing the Idea virus - Seth GodinWelcome to the Creative Age - Mark EarleOut of our Minds - Ken RobinsonJamming - John KaoThe Tipping Point - Malcolm GladwellStrategy Safari - Mintzberg et alThe Innovator’s Dilemma - Clayton ChristensenOversold and Underused - Cuban L.