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A Case Study of Financial Consideration of eLearning at Assumption University Prof.Dr. Srisakdi Charmonman Board Chairman and CEO College of Internet Distance Education Assumption University www.charm.au.edu charm@ksc.au.edu Keynote Address

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a case study of financial consideration of elearning at assumption university
A Case Study of Financial Consideration of eLearning at Assumption University

Prof.Dr. Srisakdi Charmonman

Board Chairman and CEO

College of Internet Distance Education

Assumption University

www.charm.au.edu

charm@ksc.au.edu

Keynote Address

International Conference on eBusiness 2008 (INCEB 2008)

Grand Mercure Fortune Bangkok Hotel

November 6-7, 2008

slide2

A Case Study of Financial Consideration of eLearning at Assumption University.

  • Introduction.
  • The College of Internet Distance Education of Assumption University.
  • Financial Consideration of M.Sc. in Management Program.
  • Financial Consideration of M.Sc. In ICT Program.
  • Financial Considerationof Ph.D. in eLearning Methodology Program.
  • Financial Consideration of Certificate Program.
  • Financial Consideration of Chorus Program.
  • Concluding Remarks.

2

slide3

1. Introduction.

  • The term “eLearning” may be defined as learning thru electronic means and the electronic means of choice is the Internet.

3

slide4

Introduction (Cont.)

  • According to Sloan Consortium, the term “eLearning” should be used only when the Internet is employed 80-100% of all learning activities.

4

slide5

Introduction (Cont.)

  • As of the year 2008, about 96% of large US academic institutions (with at least 15,000 students) are offering eLearning.

5

slide6

Introduction (Cont.)

  • There is no subject in which eLearning is not used in the US.
  • There are many highly successful and profitable eLearning universities, notably University of Phoenix which has been making net profit per year of billions of baht.

6

slide7

Introduction (Cont.)

  • There have also been unsuccessful and unprofitable eLearning programs, notably UKeU (United Kingdom eUniversity).
  • Therefore, it is highly desirable to make financial consideration of eLearning programs.

7

slide8

Introduction (Cont.)

  • It may be said that there are three levels of eLearning- University level.- K12 level.- Corporate level.

8

slide9

Introduction (Cont.)

  • The university level includes mainly degree programs and certificate programs operated

by higher educational institutions.

  • The K12 level includes eLearning for kindergarten to Grade 12.

9

slide10

Introduction (Cont.)

  • Corporate level includes

training programs

at business organizations as well as governmentand semi-government organizations.

10

slide11

2. The College of Internet Distance Education of Assumption University.

  • Prof. Srisakdi Charmonman’s proposal to establish the College of Internet Distance Education was approved by the Board of Trustees of Assumption University on April 25, 2002, with himself as - Chairman of the Board. - Chief Executive Officer (CEO) of the College.

11

slide12

CIDE of AU (Cont.)

  • Prof. Srisakdi Charmonmanalso wrote the first draft of the decree to legalize eLearning in Thailand which was later published in the Royal Gazette in October 2005.

12

slide13

CIDE of AU (Cont.)

  • The College is managed more or less like a business

in the sense that it is headed by: - Chief Executive Officer (CEO) similar to a university president. - Chief Technology Officer (CTO) similar to the Vice President for Technology.

13

slide14

CIDE of AU (Cont.)

- Chief Operating Officer (COO)similar to the Vice President for Administration. - Chief Academic Officer (CAO) similar to the Vice President for Academic Affairs

14

slide15

CIDE of AU (Cont.)

  • The College of Internet Distance Education was established to offer eLearning without the purpose of making profit. As a matter of fact, about 15 US$ million was invested to construct “Srisakdi Charmonman IT Center” with 12 floors and about 12,000 square meters as well as all the required IT and audio visual equipments.

15

slide17

CIDE of AU (Cont.)

  • The College of Internet Distance Education of Assumption University,- The first university in Thailand to offer a complete university

degree program.

- The first university in the world to offer

the Ph.D. program in eLearning

Methodology.

17

slide18

CIDE of AU (Cont.)

  • The College uses eBusiness for eLearning in the sense that all the processes are done thru the Internet, including- eAdvertising of the eLearning programs.- eApplication where students submit their applications thru the Internet.

18

slide19

CIDE of AU (Cont.)

- eInterview in which the admission officers interview the applicants thru the Internet.- eAdmission in which the announcements that the students have been admitted into the programs are made thru the Internet.- eRegistration where students register for the courses thru the Internet.

19

slide20

CIDE of AU (Cont.)

- eAttendance where students listen to or view the lectures thru the Internet.- eAssignment where students get the assignment and submit their work thru the Internet.- eExamination in which students take the examinations thru the Internet.

20

slide21

CIDE of AU (Cont.)

- eGrading in which the professors post the grades and students read the grades thru the Internet.- eGraduation in which students may join the graduation ceremony thru the Internet.

21

slide22

3. Financial Consideration of

M.Sc. in Management Program.

  • There have been over 300 students in the Master of Science in Management Program.
  • The program requires 36 credits or 12 courses.

22

slide23

M.Sc. in Management (Cont.)

There are 5 majors:

1 Small Medium Enterprises Management.

  • Human Resource Management.
  • Technology Management.
  • Strategic Marketing Management.
  • Business Management.

23

slide25

M.Sc. in Management (Cont.)

Small Medium Enterprises

Elective Courses

25

slide26

M.Sc. in Management (Cont.)

Human Resource Management Elective Courses

26

slide27

M.Sc. in Management (Cont.)

Technology Management Elective Courses

27

slide28

M.Sc. in Management (Cont.)

Strategic Marketing Management

Elective Courses

28

slide29

M.Sc. in Management (Cont.)

Business Management

Elective Courses

29

slide30

M.Sc. (Management) Financial

  • Consideration I :Courseware Only.

The Contract for each Subject Expert

is to develop a courseware

to be used 9 times

or 3 years, each with 3 trimesters.

30

slide31

M.Sc. (Management) Financial Consideration I (Cont.)

  • Each course includes 45 hours.
  • In the classroom case,

the honorarium is 1,500 baht/hour

or 67,500 baht/trimester

or 607,500 baht for 3 years.

31

slide32

M.Sc. (Management) Financial Consideration I (Cont.)

  • It was decided to pay the Subject

Expert 180,000 baht per courseware

to use 3 years.

  • The amount 180,000 baht is only

about 30% of 607,500 baht.

32

slide33

M.Sc. (Management) Financial Consideration I (Cont.)

  • A total of 30 coursewares have been

developed.

The cost for the Subject Expert

is 30 x 180,000 = 5,400,000 baht

  • With 300 students each taking

12 courses the income would be

300 x 36 x 4,000 = 43,200,000 baht

33

slide34

M.Sc. (Management) Financial Consideration I (Cont.)

  • The income over expenses or Gross Profit

is 43,200,000 – 5,400,000 baht

= 37,800,000 baht

34

slide35

M.Sc. (Management) Financial Consideration I (Cont.)

  • For the M.Sc. (Management) program,

the CLMS (Content and Learning Management System) was “AUplus” developed by Sarmart Telecoms (Samtel).

  • CIDE and Samtel made an agreement for Samtel to be paid about 3,000 baht

per student per trimester.

35

slide36

M.Sc. (Management) Financial Consideration I (Cont.)

  • Assuming that a student takes

4 courses/ trimester, each student

requires 3 trimesters.

The payment to Samtel would be about

300 x 3 x 3,000 = 2,700,000 baht

  • The income over expenses or Gross Profit for

courseware development and CLMS

is 37,800,000 – 2,700,000

= 35,100,000 baht

36

slide37

M.Sc. (Management) Financial

  • Consideration II : Income/Expenses

For One Year

Income

1) Entrance Fees

200 students @ 1,000 baht = 200,000 baht

2) Matriculation Fees

100 students @ 8,000 baht = 800,000 bah t

37

slide38

M.Sc. (Management) Financial Consideration II (Cont.)

3) Student Activities Fees

100 students @ 6,000 baht = 600,000 baht

4) Tuition Fees

From all the batches 14,220,000 baht

5) Miscellaneous Fees

Proposal defenses, 3,800,000 baht

Final defenses, etc.

6) University Fees

12,500 baht each 4,218,000 baht

Total Income About 23,838,000 baht

38

slide39

M.Sc. (Management) Financial Consideration II (Cont.)

Expenses

1) Samtel Expenses 1,200,000 baht

2) Facilitator Expenses 2,300,000 baht

750 baht/hour

3) Research Supervision, 3,800,000 baht

Exams, etc.

39

slide40

M.Sc. (Management) Financial Consideration II (Cont.)

4) Exam Supervising 1,000,000 baht

5) PR, Miscellaneous 3,000,000 baht

Total Expenses 11,300,000 baht

Income over expenses or Gross Profit about 23,800,000 – 11,300,000

= 12,500,000 baht

40

slide41

4. Financial Consideration of

M.Sc. in ICT Program.

  • There have been over 100 students in the Master of Science in ICT Program with 4 majors :

- Information Technology Major.

- Computer Communications

and Network Major.- Computer Graphics

and Animation Major.

- Technology Management Major.

41

slide42

M.Sc. in ICT Program(Cont.)

The 3 Core Courses

42

slide43

M.Sc. in ICT Program(Cont.)

  • In each major, a student must take3 core courses, 3 major required

courses plus 5 elective courses from other majors or from M.Sc. in Management and a 3-credit project.

43

slide44

M.Sc. in ICT Program(Cont.)

Information Technology

Required Courses

44

slide45

M.Sc. in ICT Program(Cont.)

Computer Communications and Network Required Courses

45

slide46

M.Sc. in ICT Program(Cont.)

Computer Graphics and Animation Required Courses

46

slide47

M.Sc. in ICT Program(Cont.)

Technology Management

Required Courses

47

slide48

M.Sc. in ICT Program(Cont.)

  • The CLMS used in M.Sc. (ICT)

is “SCITplus” developed at SCIT

from Moodle.

  • The payments to Subject Experts

and Facilitating, Instructors are paid

only when the coursewares are used.

48

slide49

M.Sc. in ICT Program(Cont.)

  • The rate is

30,000 baht to Subject Expert

30,000 baht to Facilitating Instructor

Total = 60,000 baht

for each time the courseware is used.

  • In case of the classroom mode,

the instructor is paid

45 hours x 1,500 baht = 67,500 baht

49

slide50

M.Sc. in ICT Program(Cont.)

Approximate Revenue Per Year

1) Entrance Fees 70,000 baht

70 students at 1,000 baht

2)Matriculation Fees 360,000 baht

45 students at 8,000 baht

3) Student Activities Fees 270,000 baht

at 36,000 baht

50

slide51

M.Sc. in ICT Program(Cont.)

4) Tuition Fees 6,000,000 baht

5) Miscellaneous Fees 2,000,000 baht

6) University Fees 2,400,000 baht

Total Income about 10,100,000 baht

51

slide52

M.Sc. in ICT Program(Cont.)

Approximate Expenses Per Year

1) Subject Expert 1,080,000 baht

3 trimesters x 12 course x 30,000

2) Facilitators Expenses 1,080,000 baht

3) Research Supervision, 1,500,000 baht

Exams, etc.

4) PR, Miscellaneous 1,500,000 baht

Total Expenses 5,160,000 baht

Gross Profit 4,940,000 baht

52

slide53

5. Financial Consideration

for Ph.D. in eLearning Methodology

  • As of October 2008, the Doctor of Philosophy Program in eLearning Methodology is the only such program in the world.

5.1 Graduation Requirements.

5.2 Nationalities of Ph.D. in eLearning

Methodology Students.

5.3 Nationalities of Ph.D. in eLearning Methodology Applicants.

5.4 Income Expenses

53

slide54

5.1 Graduation Requirements.

  • Assumption University confers the degree of Doctor of Philosophy in eLearning Methodology upon students who meet all the requirementsas follows:

1) Pass the qualifying examination.

2) Pass the dissertation proposal defense and dissertation final defense.

54

slide55

Graduation Requirements (Cont.)

3) Pass English language test such as TOEFL score of at least 550 PBT/213 CBT or IELTS score of 6.5 or other English tests that are of equivalent standard.

4) Have the dissertation or a part of dissertation published or obtain an acceptance by a scholarly publication with peer review.

55

slide56

Graduation Requirements (Cont.)

5) Complete at least 48 credits approved for the dissertation.

6) Library and financial clearance with the University.

56

slide57

5.2 Nationalities of Ph.D. in eLearning Methodology Students.

  • As of the year 2008, the Ph.D. in eLearning Methodology program

has six batches which include 12 nationalities: - American - Canadian

- British - Australian

- New Zealander - Iranian- Filipino- Paraguayan

- Vietnamese. - Burmese- Romanian - Thailand

Approximately 45 % of the students are Foreigners.

57

slide59

5.3 Nationalities of Ph.D. in eLearning Methodology Applicants.

  • Based on the database the applicants included 20 nationalities: - Thai - Iranian- Filipino - Australian- New Zealander - Canadian- Paraguayan - American - Vietnamese - Burmese- British - Romanian

59

slide60

Ph.D.Methodology Applicants (Cont.)

- German - Chinese - Japanese - Kenyan

- Srilankan Tamil - Pakistani

- Sri Lankan - Gambian

  • Similar to the nationality of Ph.D. students, approximately 44 % of applicants are foreigners.

60

slide61

5.4 Income Expenses

  • There is no course requirement

for the Ph.D. program

and thus no courseware expense.

  • The Ph.D. income:

1) Admission Processing 36,000 baht

24 students @ 1,500

61

slide62

Income Expenses (Cont.)

2) Matriculation Fees 192,000 baht

24 students x 8,000

3) University Fees 300,000 baht

24 students x 12,500

4) Tuition Fees 3,024,000 baht

48 students

x 9 credits x 7,000

62

slide63

Income Expenses (Cont.)

5) Qualified Exams 720,000 baht

24 students x 30,000

6) Dissertation Proposal 288,000 baht

24 students x 12,000

7) Dissertation Final Defense 175,000 baht

7 x 25,000

Total Revenues 4,735,000 baht

63

slide64

Income Expenses (Cont.)

The Ph.D. Expenses

1) Q ualified Written Exams 126,000 baht

21 students x 3 instructors

x 2,000

2) Oral Exams 168,000 baht

21 students x 4 instructors

x 2,000

3) Dissertation Proposals 210,000 baht

21 students x 5 instructors

x 2,000

64

slide65

Income Expenses (Cont.)

4) Seminar Speakers 60,000 baht

12 speakers x 5,000

5) Dissertation Advisors 1,000,000 baht

6) PR, Miscellaneous 500,000 baht

Total Ph.D. Expenses/year 2,064,000 baht

Income over Expenses or Gross Profit

4,735,000 – 2,064,000

= 2,671,000 baht/year

65

slide66

6. Financial Consideration

of Certificate Program

  • CIDE Cooperates with SME

to provide 18 courses:

66

slide69

Certificate Program (Cont.)

  • The 18 courses are available free

of charge because the project

has been paid by OSMEP (Office of Small and Medium Enterprise Promotion)

  • The approximate budget:

1) Personal 1,742,900 baht

2) Operating 5,957,100 baht

Total 7,700,000 baht

69

slide70

Certificate Program (Cont.)

  • There are 9 million members of SME.
  • Over 20,000 have registered.
  • We hope to get at least 1 million participants.

70

slide71

7. Financial Consideration

for Chorus Program

  • CIDE has cooperated with the Hospice Foundation of Thailand to produce “eLearning for Bedside Chorus for Palliative Care”.

71

slide72

7. Financial Consideration for Chorus Program(Cont.)

  • Ten songs have been implemented

“อิ่มอุ่น” “หนึ่งในร้อย”

“เรามีเรา” “วิมานดิน”

“รักไม่รู้ดับ” “ชั่วฟ้าดินสลาย”

“ยิ้มสู้” “ฝากฟ้าทะเลฝัน”

“ขอไม่เป็นเหมือนใคร” “รัก”

72

slide73

Chorus Program (Cont.)

  • CIDE provides the service free

of charge or as a charity:

- Courseware on how to sing

- Singing lessons

- Delivery of the courseware

73

slide74

8. Concluding Remarks

  • As of the year 2008, 96% of large

US academic Institutions

(15,000 students up)

are offering eLearning.

  • Some institutions are highly successful and profitable like Phoenix in the US.
  • Some institutions are sadly unsuccessful and waste a lot of money, like UKeU in the UK.
  • Every institution should make financial consideration of their eLearning programs.

74

slide75

Concluding Remarks (Cont.)

  • A case study at the College of

Internet Distance Education of

Assumption University is given:

- Ph.D. Programs

- Master’s Programs

- Certificate Programs

- Charity Program

75

slide76

Chorus Program (Cont.)

  • All parties should examine

case studies at various institutions

to apply the experiences

for the benefits of their own

organizations and, eventually,

their country.

76