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CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event. Scenario Your team will meet with the President/General Manager for the Dynamos to discuss the pros and cons of all proposed locations for the soccer stadium.

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CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event

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  1. CHAPTER 7Sports and Entertainment Marketing Management Team Decision Making Event • Scenario • Your team will meet with the President/General Manager for the Dynamos to discuss the pros and cons of all proposed locations for the soccer stadium. • You must convince the President/GM to locate the stadium in downtown Houston. (continued on the next slide)

  2. CHAPTER 7Sports and Entertainment Marketing Management Team Decision Making Event • Scenario • Your presentation must describe the target market for soccer, the product/service offered, potential corporate sponsors, proposed publicity for the team, multiple uses for the new soccer stadium, potential sponsorships, and the economic impact of locating in downtown Houston.

  3. CHAPTER 7Sports and Entertainment Marketing Management Team Decision Making Event • Description • You have 30 minutes to prepare your presentation, 10 minutes to present it to the judge, and 5 minutes to answer the judge’s questions about your proposal.

  4. CHAPTER 7Sports and Entertainment Marketing Management Team Decision Making Event • Performance Indicators Evaluated • Determine the relationship between government and business. • Identify factors affecting a business’s profit. • Identify information monitored for marketing decision making. • Explain the need for sport/event marketing information. (continued on the next slide)

  5. CHAPTER 7Sports and Entertainment Marketing Management Team Decision Making Event • Performance Indicators Evaluated • Describe the nature of target marketing in sport/event marketing. • Develop sport/event product positioning strategies. • Sell sport/event sponsorships.

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