Juxtaposition: the act or an instance of placing two or more things side by side; also: the state of being so placed Source: Merriam Webster dictionary Think about the effect of juxtaposing two concepts. So What?????
Juxtapositioning: The act of putting objects close together or side by side to signal a relationship. Two photos juxtaposed might indicate contrast, movement in time, or similarity. Advertisers often use juxtapositioning to compare one product with another to show a product's effectiveness. Source: Picturing Texts pg. 510 -511
Analyze the juxtaposition in this political cartoon from last week. http://www.cagle.msnbc.com/news/SchoolMoms2010/1.asp
Visual Persuasion: One charge often made about visual forms of persuasion is that they oversimplify and too easily boil down an argument to pro or con, black or white. In fact, a direct and uncompromising position is exactly what some designers are after in the arguments they construct.
When the Episcopal Church ran the following ad, they used a device common in visual argument - juxtaposition- in order to make their position clear. Carefully read the Episcopal Church and, considering the question it poses, write a brief statement summarizing the ad's argument. In what ways is the argument more complex than it at first appeared?
Text above photos: The Episcopal Church believes the important news at Christmas is not who comes down the chimney, but who came down from heaven. We invite you to come and join us as we celebrate the birth of Jesus Christ. The Episcopal Church Source: Picturing Texts pg. 386
Juxtapositioning is also what makes the before-and-after formula work in weight loss ads. As readers, we are asked to choose which of the two bodies we would like to have. photos of Misty Harris featured in Fitness magazine online Can you think of other instances in the advertising industry where juxtaposition is a common technique?
Visual argument often asks us to think quickly, make a choice, notice a difference, or take a stand. Yet, visual arguments, like written arguments, can be simple or complex. They can also be serious, comical or satirical.
Juxtaposition can also be used in a logical fallacy. Juxtaposition as a logical fallacy on the part of the observer is where two items placed next to each other imply a correlation, when none is actually claimed. Bring in samples you encounter of juxtaposition from newspapers, magazines, etc. during this course. We will make a collage.