A Recruiting Revolution:

1. A Recruiting Revolution: Your toolkit for developing a cutting-edge collaboration

2. A Context for Collaboration • Budget shortfalls in higher education are requiring increased creativity to respond to shrinking resources. Employment outreach, recruiting, and professional development. Budgets are often the first area to be cut. • The issue of spousal/partner employment opportunities is increasingly becoming an important part of successful recruitment.

3. Group Discussion Employment outreach and recruiting challenges?

4. Northern California HERC • As higher education continues to face an environment of shrinking budgets and recruitment resources, it is more important than ever that college campuses collaborate to develop the best information resources, technology, networking, and outreach programs in order to be effective in recruiting and retaining a diverse and qualified faculty and staff.

5. Overview continued… • Founded in 2000, Northern California’s Bay Area Higher Education Recruitment Consortium (HERC) is a collaborative response of 18 bay area campuses to the many challenges of recruitment and retention. • Bay Area HERC’s mission is to support the efforts of each of our member institutions to recruit and retain outstanding faculty, administrators and staff through the sharing of information and resources.

6. Overview continued… • Bay Area campuses are facing increasing challenges to successful recruitment and retention of a diverse, qualified faculty and staff. • The high cost of living and the necessity of a dual income are some of the barriers our campuses face. • HERC is a creative, collaborative response to addressing some of these challenges.

7. Northern California HERC Member Campuses Include: • Cabrillo Community College • California State University, Monterey Bay • California State University, Hayward • Foothill/De Anza Community College District • Hartnell Community College • Heald College • San Francisco State University • San Jose State University • San Jose/Evergreen Community College District

8. Member campuses continued: • San Mateo Community College District • Santa Clara University • Stanford University • University of California, Berkeley • University of California, Davis • University of California, Office of the President • University of California, San Francisco • University of California, Santa Cruz • West Valley/Mission Community College District

9. Overview continued • One very tangible product of our collaboration is a joint, searchable, regional web site www.bayareaherc.org that is the only one of it’s kind in Northern California. • The web site has many benefits including: being an excellent employment outreach tool, serving as a dual career resource to spouses and partners of faculty and staff; and offering unique features such as the email job alert function.

10. Accomplishments Since October, 2003, the HERC site has: • Had over 146,000 unique visitors, 20,000 jobs posted, and over 143,000 jobs viewed. • Received excellent regional media attention through a well attended press conference in October, 2003. • Created high visibility materials and advertising.

11. Postcard/ad

12. Accomplishments, continued… • Shared successful methods and "best practices" in addressing recruitment and retention issues. • Held quarterly networking meetings for member institutions. • Promoted awareness of the Bay Area Higher Education Recruitment Consortium. • Developed a marketing plan for the Web site. • Forged a collaborative relationship with the Chronicle of Higher Education that resulted in over $43,000 of free advertising for HERC.

13. Keys to our success • Diversity of membership. • Active participation of members. • Valuable networking and learning opportunity. • Way to pool shrinking advertising budgets – “more bang for the buck.” • Tangible Web product increases employment visibility.

14. Sharing the success • Our consortium model and web site have been so successful that we have agreed to share them with other campuses interested in forming regional HERC’s. • Southern California HERC, New Jersey HERC, and Massachusetts HERC.

15. Southern California HERC Overview • The Southern California HERC was founded in August 2003 and is modeled after the successful Northern California’s Bay Area HERC. • We were seeking ways to network with others in the community, particularly others in higher education. • Viewed the HERC website as a great resources for clients of the Partner Opportunities Program to use in their employment search.

16. Southern California HERC Member Campuses Include: • California Institute of Technology • The Claremont Colleges • Loyola Marymount University • MiraCosta College • Occidental College • Palomar Community College District • Pepperdine University • Rancho Santiago Community College District

17. Member campuses continued… • San Diego Community College District • Santa Barbara City College • University of California, Irvine • University of California, Los Angeles • University of California, Riverside • University of California, San Diego • University of California, Santa Barbara • University of Redlands • University of Southern California • Westmont College

18. Accomplishments • Launched our collaborative employment web site in June 2004: www.socalherc.org • Had over 22,000 unique visitors, over 6,000 jobs posted, and over 17,000 jobs viewed. • Held 4 member meetings across Southern California. • Held a media event to promote the site in September 2004 which received press from national and local media.

19. Benefits of Collaboration • Make invaluable contacts and be a part of a network of universities and colleges dedicated to sharing best-practices in regards to staff and faculty recruitment and retention. • Member campuses get exposure in all Southern California HERC marketing and advertising efforts. • As a member of this collaboration we have a voice in shaping the future of the Southern California HERC and its programs and projects.

20. Benefits of collaboration • Increase the visibility of the higher-education institution as an employer of choice. • Have unlimited access to posting staff and faculty jobs on the HERC Web site. This provides cost-effective job advertising compared to other online services. • Broaden employment outreach and increase diversity in applicant pools.

21. An Ethical Solution to a Sometimes Sticky Problem • Spousal partner/employment overview of ethnical issues. • Public institution limitations on job creation. • Nepotism/dual relationships/divorce/etc.

22. Group discussion What is your campus doing to help solve the dual career dilemma?

23. HERC: An ethical solution • HERC helps the dual career dilemma by making job opportunities accessible all in one place on the web site. • HERC members are able to network with each other to help spouses and partners find jobs on member campuses.

24. Tour the N. Cal HERC Web site Northern California’s HERC web site can be viewed at: www.bayareaherc.org

25. Tour the Southern California HERC Web site Southern California HERC web site can be viewed at: www.socalherc.org

26. Your Higher Education Recruitment Consortium Toolkit: In brief • Define your HERC region. • Create a list of campuses to include (public, private, professional). • Get the support of your Chancellor/President/Provost. • Secure seed money to kick-off your HERC. • Assign coordination to staff person. • Pick your kick-off meeting date and send invitations.

27. Benefits of being a lead HERC institution: By taking the lead in forming a HERC in your area, you will enjoy many benefits, among them: Being seen by area campuses as a “good neighbor campus.” • Bringing money from other campuses into the university to create an innovative program. • Launching a cost effective solution to the dual career dilemma. • Being featured prominently as the lead in all press materials. • Having a strong voice in how the consortium develops.

28. Your Higher Education Recruitment Consortium Toolkit • Northern California HERC in association with our software developer are making the the HERC model with all associated planning materials, logo and graphics, collateral materials, press releases, expert consultation along with the web site template and software that you will need to form a HERC.

29. Your Next Step If your campus has an interest in forming a HERC, please contact: Nancy Aebersold Northern California HERC Director Academic Human Resources UC Santa Cruz 1156 High Street Santa Cruz, 95060 831-459-3891 or nancyaae@ucsc.edu

30. Your Next Step If your campus resides in California and you have an interest in joining HERC, please contact: Nancy Aebersold Northern California HERC Director 831-459-3891 nancyaae@ucsc.edu Becky Skov Southern California HERC Director 858-534-2121 bskov@ucsd.edu